Building A Truly “Hybrid” Organization For Both Traditional And Digital Companies In The “New Normal”

Although a growing number of companies have embarked on a path of transformation from traditional to digital or vice versa, few have fully embraced both online and offline. Hélène Musikas, Affiliate Professor at HEC Paris Business School, and Géraldine Maouchi, expert in business transformation, give in an op-ed for Forbes the keys to a successful transformation into "hybrid".