HEC in the press

HEC Paris marketing professor Anne-Sophie Chaxel conducted two experiments with 1,400 American workers, asking them to respond to allegations that the Covid-19 virus was man-made and that hydroxychloroquine can eliminate the symptoms, she writes, in an op-ed published in Forbes. 

In France and Norway, financial support came from governments, rather than business schools. HEC Paris, for example, was able to join France’s national employment fund training initiative (FNE) for furloughed staff, which allowed companies to claim full training costs up to €6,000 per worker. This enabled HEC to enrol more than 500 participants on 20 different courses, writes the Financial Times. 

While the strategies that private equity firms bring to the table for reviving sports businesses, such as tackling fragmentation and improving access to digital content, may not be novel, they do bring expertise in execution, said Oliver Gottschalg, a professor at HEC Paris business school who focuses on private equity investments, in an interview with CNN. 

Anne-Valérie Corboz, associate dean of executive education at HEC Paris, agrees that coronavirus upended the business model. Executive training has traditionally been one of the least digitalised areas of business education, with most revenues earned from in-person courses, she says. “Having to move the entire portfolio online almost overnight was not easy. Covid-19 has forced a complete rethink on what we deliver — and how”, she says, in an interview with the Financial Times. 

Andrea Masini, associate dean for the MBA at HEC Paris, points out that online classes offer more flexibility for students and help draw high-profile guest speakers such as busy chief executives. “While the MBA will remain a residential program with a great emphasis on the in-person experience, it can certainly be complemented and enriched by digital pedagogy,” he says, in an interview with Find MBA. 

In France, in collaboration with large employers Renault, Air France, Accor and Jet Group, HEC Paris created a series of bespoke programmes called Rebooting Your Business for a New Normal, funded partly by the government’s Fonds National de l’Emploi (national employment fund) initiative. Two online-only programmes followed — Sustainability Transition Management and Data for Managers — to help companies tackle post-pandemic challenges, writes The Financial Times. 

Rodolphe Durand, academic director of HEC Paris' Society & Organizations Institute at HEC Paris, discusses the implication of the climate bill to be voted by the French Assembly on May 4th, on BBC 5 Radio. 

Anne-Sophie Chaxel is an award-winning marketing professor at HEC Paris. With nearly 70 nominations, she was also among Poets & Quants' highly nominated professors on this year’s list. Chaxel’s strong balance of teaching and research prowess is evidenced by two of her most recent recognitions. This past year, Chaxel received the Vernimmen Teaching Prize, which rewards the HEC professor who achieved the highest performance in teaching during the year across all disciplines and is based on a student vote. And she was also recognized as a 2019 Young Scholar by the Marketing Science Institute.

As the David Cameron furore underlines, lobbying is big business, fraught with risk. So why have universities shied away from it, asks HEC Paris European Law Professor Alberto Alemanno, in an op-ed for Times Higher Education. 

Property has long held a special allure for investors. Part of the attraction lies in the theory that placing cash in bricks and mortar offers stable, long-term income that is tied to inflation. Yet what if real estate does not generate the returns that have previously been assumed? That is the conclusion reached in a new study led by HEC Paris professor Christophe Spaenjers.