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Companies are shifting from shareholder to stakeholder capitalism

Laurence Lehmann Ortega, a strategy and business policy professor at HEC Paris, fears that cost cuts in response to coronavirus could reduce the focus on purpose. “This might happen for leaders who were talking about purpose for cynical or ‘greenwashing’ reasons. However, for those who walk the talk, it will be more relevant than ever,” she says, in an interview with 'Executive Courses". 

HEC in France runs the executive certificate program in Innovation and Social Business, which explores inclusive business models as a way of expanding into emerging markets.