How Aristotle’s Ethos, Pathos And Logos Help Activist Short Sellers Reveal Corporate Fraud And Flawed Business Models

Short sellers appear to be using rhetorical strategies inspired by 2,370-year-old Aristotelian philosophy based on the triangular model of ethos, pathos and logos, write HEC Paris Professors Luc Paugam and Hervé Stolowy, in an op-ed for Forbes.