
In her latest op-ed for Forbes, Shaheena Janjuha-Jivraj, professor on HEC Paris's Doha campus, discusses the Barbie movie and Mattel's strategy to revamp the brand's image.
In her latest op-ed for Forbes, Shaheena Janjuha-Jivraj, professor on HEC Paris's Doha campus, discusses the Barbie movie and Mattel's strategy to revamp the brand's image.