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In her latest op-ed for Forbes, Shaheena Janjuha-Jivraj, professor on HEC Paris's Doha campus, discusses the Barbie movie and Mattel's strategy to revamp the brand's image.
In her latest op-ed for Forbes, Shaheena Janjuha-Jivraj, professor on HEC Paris's Doha campus, discusses the Barbie movie and Mattel's strategy to revamp the brand's image.