Teaching the transformation of client experience in the digital age
On 22nd November 2016, HEC Paris and Capgemini launched their new Digital Experience teaching chair, deepening an already long-standing partnership of over 10 years. In mark of the occasion, Peter Todd, Dean at HEC Paris; Bertrand Léonard, President of the HEC Foundation, and Olivier Sévillia, deputy CEO of the Capgemini Group, were joined at the OpenMind Kfé Cléry by start-up and digital industry leaders as well as students for a discussion on what they believed constituted a digital leader.
Since taking up his post as the school’s Dean, Peter Todd has made the field of digital a key focus for the school’s development. In his opening speech at the inauguration event, he explains that creating a chair with none other than a world leader in digital transformation who will bring with them education innovation marks a milestone in the right direction.
In creating this new Chair and teaming up with HEC Paris’ Digital Center, Capgemini wish to contribute to the promotion of quality higher education by helping to develop new talents capable of responding to the new challenges concomitant with the emergence of the digital world. The Chair focuses on challenges related to user experience transformation in the digital era.
"Nowadays, it is companies’ marketing departments that lay at the heart of new performance and business transformation challenges; in a digitalized world, brands constantly need to rethink of new ways to create a user experience that will make a difference in their industries. And this is what we wish to prepare students for", said Patrick Ferraris, CEO at Capgemini Consulting France
As of January 2017, members from Capgemini will be hosting a whole series of digital transformation workshops for HEC Paris students on topics ranging from Academia to understanding Major and Digital Certificate; this will be in addition to frequent study days as well as hosting classes through the new Ecole Polytechnique/HEC Paris “Big Data for Business” diploma.
Capgemini is a member of the HEC Foundation since 2004. "We share the school’s values and one common ambition: to learn to dare! Audacity is indeed one of our group’s key values; since our creation, we’ve been valorising entrepreneurship culture. Another one of our key values is trust; we trust our technological and academic partners such as HEC Paris, we trust our talents, including our most junior members, and we also trust our clients, who put their trust in us, which has been the foundation of our growth for nearly five years", said Olivier Sevillia, Group Executive Board Member at Capgemini.