… Students and Faculty … Past Speakers Guillaume Frayce , Marketing Director - CMO, Ex Mondelez, Lacoste, Mars, Brand Speaker Marie Baland , International Marketing Director, Ex Chanel, Richemont, Louis Vuitton Olivia Fournier , Vice President Marketing & Communications @ Michael Kors Charles-Edouard …

… than one hundred articles, published in American journals (Marketing Science, The Journal of Marketing Research, The Journal of International Marketing, The Journal of Advertising Research , Psychology …

Marc Vanhuele (PhD UCLA) is Professor of Marketing. He teaches marketing and pricing management. His research focuses on … two fields: how customers treat price information and how marketing managers can improve their decision making …

… the first Learning Expedition to London for the Master in Marketing students. The 42 students spent 4 intensive days … they had the opportunity to visit companies, meet with marketing experts, and network with HEC alumni. This … the students with a first-hand experience of the dynamic marketing industry and foster valuable connections with …

The marketing paradigm has changed. Marketers are expected to … is not a buzzword: it is now a “must” for marketing profesionals.  …

Kristine de Valck is Professor of Marketing and Dean of Degree Programs at HEC Paris. She is an authority on online communities, word-of-mouth marketing, and the impact of digital transformation on … media, and digital platforms shape consumer behavior and marketing strategy. She is internationally recognized for …

… the 2021 Don Lehmann Award, established by the American Marketing Association. Andreas Lanz is Assistant Professor of Marketing at HEC Paris. …

… firms are establishing growth through all forms of marketing (traditional, social, mobile and viral) in order … to deliver value to empowered customers. More than ever, marketing has proven essential to the success of companies, and the role of marketing professionals will continue to evolve with new …

Business Marketing has been greatly impacted by the digital revolution. Today's Marketing divisions have to place connected clients at the … both the fundamentals and the latest techniques in Marketing, and develop your analytical and strategic skills …

Tina M. Lowrey is Professor of Marketing at HEC Paris. She holds a Ph.D. in Communications … ritual, and the application of psycholinguistic theory to marketing communications. Her research has appeared in leading journals in marketing, psychology, and communication, including Journal …