… than one hundred articles, published in American journals (Marketing Science, The Journal of Marketing Research, The Journal of International Marketing, The Journal of Advertising Research , Psychology …

Marc Vanhuele (PhD UCLA) is Professor of Marketing. He teaches marketing and pricing management. His research focuses on … two fields: how customers treat price information and how marketing managers can improve their decision making …

… the first Learning Expedition to London for the Master in Marketing students. The 42 students spent 4 intensive days … they had the opportunity to visit companies, meet with marketing experts, and network with HEC alumni. This … the students with a first-hand experience of the dynamic marketing industry and foster valuable connections with …

The marketing paradigm has changed. Marketers are expected to … is not a buzzword: it is now a “must” for marketing profesionals.  …

… firms are establishing growth through all forms of marketing (traditional, social, mobile and viral) in order … to deliver value to empowered customers. More than ever, marketing has proven essential to the success of companies, and the role of marketing professionals will continue to evolve with new …

Kristine de Valck is Professor of Marketing and Dean of Degree Programs at HEC Paris. She is an authority on online communities, word-of-mouth marketing, and the impact of digital transformation on … media, and digital platforms shape consumer behavior and marketing strategy. She is internationally recognized for …

… the 2021 Don Lehmann Award, established by the American Marketing Association. Andreas Lanz is Assistant Professor of Marketing at HEC Paris. …

… of A.I. Systems: Legitimacy, Epistemology and Marketing … Women in management in France … Entre sphère … … Actualité de l'empire rhétorique : histoire, droit et marketing … Implementing Equal Opportunity and Affirmative … l'égalité professionnelle en Europe et en France … Marque, marketing et légitimité … Rhetoric and Politics traduction …

… of the Learning Expedition to London for the Master in Marketing students. During 3 intensive days, the 60 … had the opportunity to do company visits, meet with marketing experts, and network with HEC alumni. This … provide students with first-hand experience of the dynamic marketing industry and foster valuable connections with …

… Rouziès (Ph.D., McGill University) is Professor of Marketing at HEC Paris and Academic Dean at BMI Executive … Academic Director of the Executive Masters in Sales and Marketing and the Master of Science in Marketing. Additionally, she was awarded the 2023 American …