Skip to main content
About HEC About HEC Faculty & Research Faculty & Research Master’s programs Master’s programs MBA Programs MBA Programs PhD Program PhD Program Executive Education Executive Education Summer School Summer School HEC Online HEC Online About HEC Overview Overview Who We Are Who We Are Egalité des chances Egalité des chances Career Center Career Center International International Campus Life Campus Life Stories Stories The HEC Foundation The HEC Foundation Faculty & Research Overview Overview Faculty Directory Faculty Directory Departments Departments Centers Centers Chairs Chairs Knowledge Knowledge Master’s programs Master in
Management Master in
programs Dual-Degree
MSc International
Finance MSc International
Masters Specialized
Visiting students Visiting students Certificates Certificates Student Life Student Life
MBA Programs MBA MBA EMBA EMBA TRIUM EMBA TRIUM EMBA PhD Program Overview Overview HEC Difference HEC Difference Program details Program details Research areas Research areas HEC Community HEC Community Placement Placement Job Market Job Market Admissions Admissions Financing Financing Summer School Youth Leadership Initiative Youth Leadership Initiative Summer programs Summer programs Admissions Admissions FAQ FAQ HEC Online Overview Overview Degree Program Degree Program Executive certificates Executive certificates MOOCs MOOCs


Guillaume Moubeche

MSc Marketing



 The MSc Marketing at HEC Paris offers a curriculum that fully prepares you in solving the digital transformation issues that most companies are faced with today 

After graduating with a Master’s degree in chemical science and engineering, I traveled the world for a year, exploring whether a social network can create real social bonds. Working for companies such as P&G and Hermès whilst I was studying made me understand how important Marketing is and I really wanted to learn more about it.  

Strong integration of Digital Marketing

My passion for social media and marketing drove me to choose HEC Paris, as did the strong integration of digital marketing as a core part of the course in comparison to other business schools, where Digital is just an elective. The MSc Marketing at HEC Paris offers a curriculum that fully prepares you in solving the digital transformation issues that most companies are faced with today.

Constant interactions with professionals from the marketing industry

Taking part in courses created by professionals from various industries was an added bonus. Working on concrete projects for companies such as L’Oreal, Ubisoft, Etam… was a real highlight as we were able to apply all the knowledge acquired over the course, whilst adding our own creativity to it. The international environment of the MSc Marketing also provides highly interesting interactions amongst students, due to the wide variety of backgrounds.

Start-up creation

On top of that, HEC Paris’ strong focus on entrepreneurship allowed me to co-found a startup with another MSc Marketing student. Our goal for the startup,, is to become the worldwide leader of sales intelligence. In the coming months, we will join the HEC incubator based in Station F, in order to grow our business with the help of the HEC network.