GUILLAUME MOUBECHE

The MSc Marketing at HEC Paris offers a curriculum that fully prepares you in solving the digital transformation issues that most companies are faced with today 

After graduating with a Master’s degree in chemical science and engineering, I traveled the world for a year, exploring whether a social network can create real social bonds. Working for companies such as P&G and Hermès whilst I was studying made me understand how important Marketing is and I really wanted to learn more about it.  

Strong integration of Digital Marketing

My passion for social media and marketing drove me to choose HEC Paris, as did the strong integration of digital marketing as a core part of the course in comparison to other business schools, where Digital is just an elective. The MSc Marketing at HEC Paris offers a curriculum that fully prepares you to solve the digital transformation issues that most companies are faced with today.

Constant interactions with professionals from the marketing industry

Taking part in courses created by professionals from various industries was an added bonus. Working on concrete projects for companies such as L’Oreal, Ubisoft, Etam… was a real highlight as we were able to apply all the knowledge acquired over the course, whilst adding our own creativity to it. The international environment of the MSc Marketing also provides highly interesting interactions amongst students, due to the wide variety of backgrounds.

Start-up creation

On top of that, HEC Paris’ strong focus on entrepreneurship allowed me to co-found a startup with another MSc Marketing student. Our goal for the startup, LeadGuru.io, is to become the worldwide leader of sales intelligence. In the coming months, we will join the HEC incubator based in Station F, in order to grow our business with the help of the HEC network.