Marc Vanhuele HEC professor

Prof. Marc Vanhuele

Professor - Marketing

Marc Vanhuele's research focuses on two fields: how customers treat price information and how marketing managers can improve their decision making through better use of quantitative information on the consumer’s mindset.

Last Articles

Brands & Behaviors Brands & Behaviors

How Advertising Shapes What We Think and Buy

Mindset metrics such as awareness, affect, and experience follow a predictable sequence. Researcher March Vanhuele shows how advertising builds influence, step by step.

Marc Vanhuele
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