Pauline Asmar was a Ph.D. student in the Strategy and Business Policy at HEC Paris until 2026.
Her research focuses on explaining how purpose within firms influences employees' perception of their firm and their behavior within the firm.
Her research interests are inspired by her professional experience in both managerial and non-managerial roles. Before joining HEC Paris, she worked in the chemical industry and the sports industry, as well as in the culture industry.
She is a member of the Sustainability and Organizations (S&O) Institute, the Purpose research chair, and the GREGHEC research unit. She is also the recipient of the Special Fellowship scholarship of S&O Center Joly Family Chair in Purposeful Leadership.
She completed a research masters degree in analytical chemistry at the Lebanese University, an MBA in Entrepreneurship at ESCP Business School and ESA Business School, and a research masters in management at HEC Paris.
Strategy & Leadership
Sustainability & Society