Brands & Behaviors Brands & Behaviors

How We Can Protect Users from Online Violence

Kristine de Valck explains how online communities develop violence and how platforms can protect users effectively.

32 minutes
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Transcript
Kristine de Valck HEC professor
Prof. Kristine de Valck
Professor and Dean of Degree Programs - Marketing
Audio reading
A - A +
Key findings
  • Online violence is direct, structural, and cultural ; all must be addressed to protect users.
  • Users rarely leave communities even when harassed, requiring proactive platform intervention.
  • Professional moderation, fair rules, and AI detection are critical for safe communities.
  • Meeting user needs for entertainment, status, and justice reduces toxic behavior and supports engagement.

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Kristine de Valck HEC professor
Meet the Author
Prof. Kristine de Valck
Professor and Dean of Degree Programs - Marketing

Kristine de Valck is Professor of Marketing and Dean of Degree Programs at HEC Paris. She is a global voice on online communities, word-of-mouth marketing, and how digital platforms transform consumer behavior and business.

Kristine de Valck studies how digital platforms, social media, and online...

Audio reading
A + A -

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