Brands & Behaviors Brands & Behaviors

Rethinking Marketing for Product-Led Growth

Jordan Chenevier explains how product-led growth reshapes marketing, fosters collaboration, and drives customer-centric strategies.

36 minutes
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Transcript
Professor Gachoucha Kretz
Prof. Gachoucha Kretz
Affiliate Professor - Marketing
Audio reading
A - A +
Key findings
  • Product-led growth puts the product at the center of acquisition, activation, and retention.
  • Marketing teams must collaborate closely with product, sales, and UX teams.
  • Agile experimentation and AI enable personalized, data-driven customer experiences.
  • Focusing on time-to-value and customer-centricity enhances ROI and business efficiency.

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Professor Gachoucha Kretz
Meet the Author
Prof. Gachoucha Kretz
Affiliate Professor - Marketing

Dr Gachoucha Kretz specializes in brand management with a focus on the following areas: digital branding, fashion and luxury brand management and social media marketing and branding.

Audio reading
A + A -

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