Innovation & Entrepreneurship
Tech & AI
Through the Creative Destruction Lab (CDL Paris) program, Idris, an HEC Paris MBA student, worked with a startup developing solutions for the cement industry. Tasked with exploring expansion into a new market, he discovered that technological innovation alone does not guarantee adoption. Understanding customer needs, existing supply chains and who makes purchasing decisions is essential. His takeaway: successful commercialization depends on collaboration and adapting innovations to real-world constraints.
Beyond Technology: What Makes Innovation Succeed?
Idris, an HEC Paris MBA student, shares what his experience with Creative Destruction Lab (CDL Paris) taught him about bringing deep tech innovations to market.
Sustainability & Society
