Innovation & Entrepreneurship
Founded in 2023 by Camille Agon and Rebecca Fischer-Bensoussan, Yolo is a French startup supported by the Incubateur HEC Paris that helps employees and executives better manage their personal and family lives alongside demanding careers. Through a dedicated human support system, the company enables individuals to delegate everyday personal tasks, freeing up time, mental space, and ambition.
Designed for companies and independent professionals alike, Yolo tackles a critical issue: the growing overlap between personal responsibilities and professional performance.
The Problem
Behind professional performance lies an invisible burden: mental load.
Both founders experienced firsthand the difficulty of combining leadership roles with family responsibilities. What began as a personal frustration quickly revealed a broader, systemic issue.
To validate this intuition, they surveyed more than 400 female executives aged 35-45. The results were striking:
- 80% reported being constantly overloaded
- Most spent around one hour per day handling personal matters during work time
Beyond daily friction, the consequences are structural:
- 1 in 2 women reduces working hours after their first child
- 44% refuse executive roles for family reasons
- 82% report a negative impact on their mental health
As Camille Agon explains, the boundary between personal and professional life is “collapsing,” turning private constraints into a business issue.
The Solution
Yolo introduces a new category they call “life care”, a human-powered support system designed to handle the complexity of everyday life.
Their model is simple yet distinctive:
- Each user is matched with a dedicated “ally”.
- Companies purchase hour packages (30 to 80 hours/year) for employees.
- Allies actively execute tasks, not just advise.
Unlike traditional concierge services, Yolo focuses on:
- Deep, long-term relationships based on trust
- Personalized matching (shared life situations, e.g. parents, caregivers)
- Handling real-life complexity: childcare, medical appointments, emergencies, logistics
“We are not here to advise—we are here to do,” explains Rebecca Fischer-Bensoussan.
The result is a proactive, human support system embedded in daily life, far beyond transactional services.
Key Figures
3 years since launch
- 100% annual growth since inception
- Fully bootstrapped and profitable
- 80+ allies across France
- Up to 90% reduction in mental load reported by users
- Up to 3 hours of work time regained per week (about 1 month/year)
How They Did It
Yolo’s journey is deeply rooted in the founders’ complementary backgrounds.
Camille Agon, an entrepreneur in social impact, previously launched initiatives in education across Europe and Africa. Rebecca Fischer-Bensoussan spent 15 years in investment banking before shifting careers after the COVID crisis.
Their meeting led to a shared conviction: personal life constraints should no longer limit professional ambition.
From the start, they made key strategic choices:
- Building a profitable, independent company (no fundraising)
- Targeting large corporates first, despite operational complexity
- Creating a new job category (“allies”) from scratch
Their entrepreneurial journey was also shaped by strong mutual support.
The Incubateur HEC Paris also played a key role, providing structure, network access, and strategic support at a pivotal moment.
What’s Next
Yolo’s ambition goes beyond company growth—it aims to reshape how work integrates with life.
In the next 3 to 5 years, the founders envision:
- Making personal support a standard workplace benefit
- Becoming the leading network of allies in Europe
- Embedding Yolo as a reflex in career decisions
Their long-term success metric is clear:
And as Camile Agon puts it: “If we redesign companies for women, we redesign them for everyone.”
Tech & AI
Strategy & Leadership
