Can Companies Still Have a Strategy in the Age of AI?

Virginie Carteron, Director of Marketing and Digital Experience, shares her perspective on the challenges of corporate strategy in the age of artificial intelligence, following a masterclass led by HEC Paris Professor of Strategy and Business Policy, Laurence Lehmann-Ortega (in French).

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At HEC Paris Executive Education Day, Virginie Carteron attended a masterclass led by Laurence Lehmann-Ortega, Professor of Strategy and co-author of Strategor. She reflects on a key question: how can companies maintain a strategic direction amid AI disruption? From transforming business models to exploring new growth opportunities and experimenting with new approaches, she highlights the importance of adaptability and guiding teams through change.

Watch the video for a glimpse into HEC Paris Executive Education Day.

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