Gender Diversity as a Strategic Advantage in Professional Firms

John Mawdsley explains how firms use gender diversity strategically to gain a competitive edge and attract corporate buyers.

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MAWDSLEY_John
Prof. John Mawdsley
Associate Professor - Strategy and Business Policy
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Key findings
  • Firms boost senior gender diversity to attract clients from rival firms. 
  • Diversity efforts are influenced by competitors’ diversity and buyer expectations. 
  • Gender diversity can serve as a strategic lever, beyond human capital or compliance motives. 
  • Managers can use diversity strategically to enhance market position and appeal to clients.

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MAWDSLEY_John
Meet the Author
Prof. John Mawdsley
Associate Professor - Strategy and Business Policy

John Mawdsley is Associate Professor in the Strategy and Business Policy Department at HEC Paris. He received his Ph.D. in Strategic Management from the University of Illinois at Urbana-Champaign. He examines the different ways professional service firms create and capture value from their...

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