Global Executive Master in Management (GEMM) Majeure marketing, sales & business development
- Paris – Jouy-en-Josas Campus
- Dates upon request
- 16 mois (9 modules sur 36 jours)
- Français
- 46400.00 €*
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Our programs for organizations
Executive Certificate
Business Development Business Development
The rise of artificial intelligence (AI), accelerated digitalization, and new economic and environmental challenges are transforming markets. To meet these challenges and build a sustainable advantage, business organizations must adapt their strategy, optimize their performance, and adapt the management of their teams while relying on technological solutions and AI
Place(s):
Paris – Jouy-en-Josas Campus
Duration:
12 days
Format:
In-class
Next start(s):
Apr 20 2026
Language(s):
French
Cost:
17 900 €*
Objectives
- Identify high-impact strategic business decisions in B2B markets
- Mobilize sales teams and develop a culture of sales performance
- Capitalize on AI to revisit sales processes
- Develop a sales action plan
Program
Structure the sales approach to increase efficiency. Capitalize on AI and focus resources on high-potential clients and actions.
Implement acceleration levers for sales performance, sales enablement, and AI to boost sales.
Strengthen sales leadership, engage sales teams, leverage AI to "increase" salespeople, and support the transformation of sales teams.
This plan is the common thread throughout the program and is applicable to your own company. It is done under the expert guidance and mentorship of HEC Paris.
Capitalization
This Executive Certificate is eligible for capitalization towards the Global Executive Master in Management - Marketing & Business Development (GEMM).
Profile
Who is this program for? Is it right for you?
Participant Profile
- Managers with a business development responsibilities wishing to better understand and adapt their role.
- Managers of business units, which have adopted a customer centric strategy, in search of methodological and operational insights.
- Individuals entering the sales profession wishing to become fully operational rapidly.
Prerequisites and Admission Criteria
Our certificate is designed for all executives, senior managers, and functional or operational leaders with at least 5 years of professional experience
Participant Satisfaction and Success Rate
4,6 / 5*
*Average satisfaction rating given by participants (on a scale from 1 to 5) over the past year.
100% success rate, recorded during the same period.
100% success rate, recorded during the same period.
Faculty
Dominique ROUZIES
Marketing Professor, HEC Paris
Want to boost your sales performance? Choose our program, designed to help you mobilize your teams, identify key levers to optimize their efficiency, and revisit your commercial strategy.
Learning methods & Evaluations
We recruit participants who wish to share and enhance their skills and experiences. The diversity of backgrounds and personalities will be integrated into a program that respects a balance in diversity: practical and methodological, professors and professionals, listening and speaking, group and individual work, case studies, testimonials, simulations. All under the benevolent rigor that characterizes HEC Paris and this program.
Admission
Would you like to submit your application?
We invite you to:
1. Contact our training consultant, who will guide you through the admission process.
2. Then, complete your application on our platform by clicking the button below:
This program is accessible to individuals with disabilities. Please contact us to discuss any additional needs or to obtain the Public Accessibility Register.
Tuition Fees and Funding
The program fee includes tuition and meal costs during training hours (lunch and breaks).
Not included: dinners (except in specific cases), transportation costs, and accommodation costs (except in specific cases).
Funding options: Depending on your profile and the program you choose, several funding options may be available to you. Visit our funding section for more information.
Program Eligibility:
RNCP* : Directeur commercial marketing et stratégie digitale, reference no. 35147BC02 (registration date in the RNCP: 16/12/2020; certifying body: Higher Education Institution HEC Paris)
National Directory of Professional Certifications (RNCP)
Program eligible for Validation of Acquired Experience (VAE)
Download the brochure
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Find out more about the management of your personal data and your rights
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Global Executive Master in Management (GEMM) Majeure marketing, sales & business development
- Paris – Jouy-en-Josas Campus
- Dates upon request
- 16 mois (9 modules sur 36 jours)
- Français
- 46400.00 €*
*Net price, as HEC Paris is not subject to VAT. The prices indicated may vary depending on the intake dates. When multiple starting dates are available, the price shown corresponds to the first date listed. Program, faculty and course content are also subject to change.
Capucine MAITRE
Program Advisor Marketing, Sales & Business Development
maitre@hec.fr
