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Executive Short Program
Elevating Marketing Strategy with AI Elevating Marketing Strategy with AI
AI is transforming marketing faster than any other managerial function. With advances in data mining,
automation, and predictive analytics, marketers now have access to data at an unprecedented speed and scale.
This raises a key question: how exactly is AI reshaping marketing strategy and everyday marketing practice?
This course explores that transformation in depth. Participants will build a shared understanding of marketing
strategy, taking into account major recent shifts (digitalization, social media…).
Both the immediate and long-term impacts of AI on core marketing activities, such as competitive analysis,
positioning, customer segmentation, or campaign optimization, will then be examined. The purpose is to
enable a critical assessment of the challenges and opportunities these technologies create for more sustainable
and responsible marketing strategies.
Join this unique and interactive program and learn how to structure your strategical thinking on AI
& marketing strategy at a turning point for your company.
Place(s):
Paris – Jouy-en-Josas Campus
Duration:
Format:
Next start(s):
Language(s):
Cost:
Objectives
- Analyze the short- and long-term impacts of AI on marketing strategies and operations
- Assess the organizational and managerial implications of AI adoption
- Design an individual action plan to integrate AI-driven approaches into your professional practice and career path
Program
Overview of how marketing practice has evolved over the course of its history
Current changes observable with the adoption of AI – Analysis and discussion
Stable trends and their implication
Examples of companies driving positive change
Case study on the immediate changes participants can implement in their team.
Profile
Who is this program for? Is it right for you?
Participant Profile
The course is intended for any CMO, C-suite manager, marketing manager, entrepreneur.
Prerequisites and Admission Criteria
No prerequisite is necessary
Faculty
Anne-Laure SELLIER
Affiliate Professor, HEC Paris
Learning methods & evaluations
Pédagogy : This course is intensely interactive and will take on various approaches from theory to practical cases. This will allow participants to start identifying how they can change their own practice/team/organization and confront different perceptions/ ideas/uses. There will be no preparation needed beforehand.
Registration
Would you like to register? We invite you to:
1. Complete your registration form on our platform by clicking the button below. It will only take a few minutes.
Registration
2. You will receive a response within 7 days of submitting your application.
This program is accessible for people with disabilities. Please contact us if you have any specific requirements or to obtain the Public Accessibility Register.
Tuition Fees and Funding
The program fee includes tuition and meal costs during training hours (lunch and breaks).
Not included: Dinners (except in specific cases), transportation costs, and accommodation costs (except in specific cases).
Funding Options: Depending on your profile and chosen program, several solutions may be available to you. Visit our funding section for more information.
Download the brochure
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*Net price, as HEC Paris is not subject to VAT. The prices indicated may vary depending on the intake dates. When multiple starting dates are available, the price shown corresponds to the first date listed. Program, faculty and course content are also subject to change.
Capucine MAITRE
Program Advisor Marketing, Sales & Business Development, AI & Data
