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Andreas Lanz

Assistant Professor
Marketing

Andreas Lanz's research on seeding and dissemination in user-generated content networks lies primarily in the intersection between marketing, economics, and information systems, and are geared towards understanding the use of social influence for firms and its impact on society. Given his expertise, Andreas teaches Business Analytics in the MBA as well as Grande École Program and serves on various corporate boards.

lanz@hec.fr
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Andreas Lanz - Knowledge

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