Organizations which are driven by purpose only succeed when this purpose aligns itself authentically with operations and strategy. And company leaders who coordinate teams or orient decisions play a crucial role: they are responsible for communicating clearly and unambivalently the firm’s purpose. This is at the heart of the research program crafted by the HEC Paris Purpose Center, as well as the article published in the HBR* by professors of strategy Rodolphe Durand and Ioannis Ioannou. Durand, the Director of HEC’s Purpose Center, shares his analysis in this February 15 masterclass. Here are his four key points.
The case examines the topic of trust repair with Jayda Moore, a fictitious character in a fictitious firm that specializes in marketing consulting. Jayda has been the manager of the consumer goods team at MarketMinds since September 2022 and had managed to create a supportive and caring team atmosphere. Her team members felt valued and appreciated and were accordingly highly motivated, leading to great operational successes. As a result, the team members’ level of trust had evolved, they had especially trusted Jayda. However, the well-earned trust in her is now put to the test.
When Hannah Walt became the managing director of Epano Consulting of the Berlin branch, she did not only inherit challenges; she also had to face the general issue of being new to the business unit. She was promoted from within the company but came from a different geographical unit and had not worked in the Berlin office before.
The current uncertain and complex environment is further driving research on how business leaders should respond in the workplace. In this RESKILL Masterclass, Brad Harris, Professor of Management and Human Resources at HEC Paris, discusses the questions of building trust, creating healthy dynamics and enabling an empowered culture needed to respond to the challenges the 21st century is throwing up. It was recorded on March 23, 2023, and is available on YouTube. You can also find all the questions and comments on the LinkedIn Live. Here are the three key takeaways... and a summary of leadership qualities.
Camille Putois is the CEO of Business for Inclusive Growth (B4IG), a coalition of more than 40 global businesses, representing 4.4 million employees and a combined revenue of over 1 trillion USD. She discusses how this coalition strives for more inclusive practices and navigates the pros and cons of the different methods to measure progress on this crucial topic. For this, she worked with Leandro Nardi and Marieke Huysentruyt, researchers at the Inclusive Economy Center at HEC Paris.
Faced with rising demands from society, it is crucial that companies address their social/societal impact and the board has a key role to play. A report recently published by the ESG Club of the French Institute of Administrators brushes a fresh picture of current social expectations regarding businesses. In this report, the members of the Social/Societal working group put forward recommendations for administrators to understand these expectations and anticipate the effect of social impact on the competitiveness of companies. Bénédicte Faivre-Tavignot Associate Professor (Education Track) of Strategy and Business Policy and cofounder of the Society & Organizations Institute at HEC Paris, and also board member, is one of the report’s authors. In this interview, she comments on the risks and challenges for companies and for board members.
By Bénédicte Faivre-Tavignot
Three HEC academics joined forces with an S&P Global social specialist in ESG research (Bruce Thomson) to bring out a landmark report on the social factors covered – and not - in ESG frameworks. The report “What Gets Measured” challenges traditional coverage of the social dimension in corporate ESG frameworks and suggests ways to ensure that what gets measured “matters for businesses and the people and communities they impact”. We talk with HEC professor and co-author Marieke Huysentruyt.
By Marieke Huysentruyt , Bénédicte Faivre-Tavignot , Leandro Nardi , Bruce Thomson
While wealthy families are increasingly looking to set up family offices in Singapore and the Gulf, managers need to be aware of the evolution of the cultural trends in those regions. How will those trends shape family offices’ investment decisions in the next decade? To address this question, Guido Gianasso, Professor (Education Track) of Leadership at HEC Paris in Qatar and cultural intelligence expert, shares the results of his study of cultural dimensions based on the observation of 600 Executive-level students, with a focus on Asia and the Gulf region.
To retain talent, sell their products or attract investors, and generally justify their existence, businesses need to be perceived by society at large as legitimate. But as social values evolve over time or after a sudden crisis, organizations may see their actions and purpose questioned. In this interview, Julien Jourdan, expert on the consequences of reputation, legitimacy and scandals on organizations, explains why legitimacy is key to resilience for businesses.
In a rapidly changing professional world, where the pandemic changed the rules of the game, careers may feel like roller-coaster rides. To better respond to turbulence and take ownership of our careers and lives, we need to move into the driving seat. How so? By learning and nurturing resilience.