Skip to main content
About HEC About HEC Faculty & Research Faculty & Research Master’s programs Master’s programs MBA Programs MBA Programs PhD Program PhD Program Executive Education Executive Education Summer School Summer School HEC Online HEC Online About HEC Overview Overview Who
We Are Who
We Are
Egalité des chances Egalité des chances HEC Talents HEC Talents International International Campus
Life Campus
Life
Sustainability Sustainability Diversity
& Inclusion Diversity
& Inclusion
Stories Stories The HEC
Foundation The HEC
Foundation
Coronavirus Coronavirus
Faculty & Research Overview Overview Faculty Directory Faculty Directory Departments Departments Centers Centers Chairs Chairs Knowledge@HEC Knowledge@HEC Master’s programs Master in
Management Master in
Management
Master's
Programs Master's
Programs
Double Degree
Programs Double Degree
Programs
Summer
Programs Summer
Programs
Exchange
students Exchange
students
Student
Life Student
Life
Our
Difference Our
Difference
MBA Programs MBA MBA Executive MBA Executive MBA TRIUM EMBA TRIUM EMBA PhD Program Overview Overview HEC Difference HEC Difference Program details Program details Research areas Research areas HEC Community HEC Community Placement Placement Job Market Job Market Admissions Admissions Financing Financing Executive Education Executive Masters Executive Masters Executive Certificates Executive Certificates Executive short programs Executive short programs Online Online Companies Companies Executive MBA Executive MBA Infinity Pass Infinity Pass Summer School Youth Programs Youth Programs Summer programs Summer programs HEC Online Overview Overview Degree Program Degree Program Executive certificates Executive certificates MOOCs MOOCs Summer Programs Summer Programs Youth programs Youth programs

When?

On-Campus: This program will be taught in both sessions in 2023.

Session 1: June 19 - June 30, 2023   

Session 2: July 3 - July 13, 2023

Applications are now closed for Summer 2023.

 

Why this Summer Program ?

HEC Paris offers a hybrid 2023 Luxury Management Summer Program to ensure you can make the most of your stay at HEC Paris to combine cultural and sector-oriented visits with academic resources during your summer school.

A blended learning experience with pre-recorded sessions, face-to-face sessions, teamwork and advice for complementary visits in the city for a comprehensive experience.

This innovative model is ideal as it proposes a mix of on-campus and individual learning, whilst providing plenty of opportunity for a full Paris experience.

  • Created and taught by leading professors and experts in luxury business
  • Exposure to leading guest speakers
  • Real-life case studies in the luxury industry
  • Accessible to students of all backgrounds with an interest in luxury
  • Opportunity to collaborate with peers through group work
  • Final presentation to jury of top industry professionals

 

Overview

The luxury sector is a major aspect of the French economy and requires a specific set of managerial skills and expertise. The HEC Paris Summer Program in Luxury Management is geared towards students who possess the following qualities:

  • Intellectual curiosity and a particular interest in luxury business
  • An interest in different ways of doing business
  • A taste for refined goods and services

The summer program introduces students to key concepts and principles of luxury management. The curriculum seeks to provide in-depth understanding of the luxury industry, its role in society and the key principles defining it, through particular focus on luxury brand management, the touchpoint between brand and customer, the balance between business and creation and the contemporary sales strategies adopted by luxury brands.

Although the program is intended for participants with limited experience in the luxury industry, the course material and teaching methods still provide a challenging experience for those with more experience and more advanced knowledge.

 

Learning outcomes

Upon successful completion of the summer program, participants will be able to:

  • Appreciate the luxury sector, its products and services
  • Understand the key specificities of the luxury business in terms of managerial practices
  • Apply the key principles of management in the luxury industry to make appropriate business decisions
  • Describe and analyze the characteristics of a luxury brand and get a sense of the prerequisites to be able to build one over time
  • Develop and formulate a luxury strategy based on the offering’s characteristics and market opportunities
  • Master the implications of a luxury strategy from a financial perspective

 

Assessment

Participants will be assessed based on the following:

  • an individual assignment
  • a group business project

This is an accredited program. Students seeking credit are encouraged to consult their home institution to validate the credit transfer.

HEC Paris | Summer School 2023 | Luxury Management Program Hack

HEC Paris | Summer School 2023 | Luxury Management Program Hack

The Summer Experience

Vignette - Article - Luxury Management
As Director of the LVMH Academic Chair, with extensive experience at L’Oréal, McKinsey & Company, Orange, Michelin, AT Kearney, Kering and LVMH, who better than Professor Anne Michaut to craft a two-week...
Summer School - Luxury Hospitality Management Vignette
In recent years, luxury brands have recognized that providing an exceptional customer experience plays a crucial role in retaining the loyalty of their customers and in attracting new ones. They have...
Vignette - Article Business & Climate Change
The HEC Paris Summer Program “Business & Climate Change” takes a deep dive into the challenges facing companies as they move to incorporate national and international energy and climate policies into...
LEADING PARTNER INSTITUTIONS HEC PARIS & TUM PREPARE TOMORROW'S ENTREPRENEURS vignette
Students from all around the world have the opportunity to benefit from the HEC Paris – TUM (Technical University of Munich) partnership by attending their joint Summer Program on “Entrepreneurship and...