Executive Short Program
Activating AI for business (In English)
- Paris – Jouy-en-Josas Campus
- Jun 30 2026, Nov 25 2026
- 2 days
- English
- 3100 €*
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Executive Certificate
AI for business transformation AI for business transformation
As digital transformation, data availability and artificial intelligence, in particular with generative AI, reshape decision-making, value creation, and ways of working, many organizations struggle to move beyond isolated experiments toward coherent and responsible AI strategies to create value.
This 12-day Executive Certificate, capitalizing on some faculty members being part of the Hi! Paris Center, provides Executives conceptual frameworks, hands-on experimentation, and applied business perspectives.
This will allow our participants to learn how to align AI and data initiatives with organizational objectives and translate technological potential into actionable, responsible strategies grounded in their own contexts.
The program offers a modular structure blending core courses in AI, data, generative AI, agentic AI and their strategical uses and implementations with electives that allow participants with different senior professional profiles to tailor the program to their strategic, organizational, or commercial priorities.
Place(s):
Paris – Jouy-en-Josas Campus
Duration:
12 days
Format:
In-class
Next start(s):
Jun 30 2026,
Jul 02 2026
Oct 19 2026
Language(s):
English
Cost:
17 900 €*
Objectives
- Explain and structure the fundamental concepts of artificial intelligence, data science, and generative AI, including their capabilities and limitations.
- Design a coherent data and AI strategy aligned with organizational goals, including governance principles and a prioritized portfolio of initiatives.
- Identify and assess high-value AI and generative AI use cases using business, efficiency, and risk criteria.
- Apply generative and agentic AI tools to practical business tasks and evaluate their impact on work processes and decision-making.
- Integrate ethical, regulatory, and responsible AI principles into AI strategy and deployment, including compliance with the EU AI Act.
- Elective modules: Analyze and address role-specific professional challenges using AI and data solutions, based on the functional focus of the elective modules selected.
Program
These online courses are bridging courses for participants to start at the same level of knowledge and understanding for the Core Modules.
This short course, which are equivalent to half a day’s work, will help participants learn about key AI concepts, the historical development of AI and its main challenges and implications for organizations, businesses and society.
Activating AI for Business (2 days) *
This module equips executives and managers with a solid understanding of artificial intelligence fundamentals and their implications for productivity, strategy, commercial outcomes, ethics, and regulation.
*Activating AI for Business is the new name for AI Ready for Business. The credits earned through this program are equivalent and therefore remain valid for this Executive Certificate
Building a data & AI strategy (2 days)
This course helps executives and senior managers master key data science and AI concepts to define and implement strategic initiatives that grow their businesses.
Deploying Agentic AI (2 days)
This module focuses on how leaders can evaluate and steer AI initiatives. Participants work directly with AI tools, APIs, custom assistants, workflow automation, and emerging agent capabilities that are reshaping operations.
Driving AI & data in marketing and sales (4 days)
This elective helps understand how data and AI are reshaping customer engagement, sales performance, and strategic decision-making.
Participants build and deploy data-driven solutions and AI tools to enhance marketing effectiveness and drive measurable business value.
Elevating Marketing Strategy with AI (2 days)
This course explores how artificial intelligence is reshaping marketing strategy and practice. Participants develop the strategic perspective and actionable insights needed to integrate AI-driven approaches into their teams.
Governing responsible AI (2 days)
This module enables executives to critically assess the environmental, social, and ethical impacts of artificial intelligence, from resource dependencies to workforce and societal effects, to deploy AI responsibly..
Leading change in a disruptive world (4 days)
This course equips senior leaders with the frameworks and skills to anticipate disruption and lead impactfully organizational transformation in complex, uncertain Environments.
Profile
Who is this program for? Is it right for you?
Participant Profile
This Executive Certificate is designed for experienced professionals and decision-makers who are involved in, or impacted by, AI- and data-driven transformation across the organization, and who seek to develop a structured, business-oriented, and responsible approach to artificial intelligence.
3 tracks have been specifically designed to respond to the challenges faced by executives:
• Strategic leadership: for business leaders with overarching AI topics
• Marketing leadership: for marketing leaders with strategic marketing conundrums
• Operational marketing: for marketing leaders with hands-on needs.
Prerequisites and Admission Criteria
Our certificate is designed for executives, senior leaders, and functional or operational managers with at least five years of professional experience.
Faculty
Vincent FRAITOT
Associate Professor (Education Track), HEC Paris
Are you involved in, or impacted by, data and AI transformations within your organization, and would you like to develop a structured, business‑oriented and responsible approach to artificial intelligence? Join this program, which will provide you with the essential keys. You will learn how to understand and structure the key elements needed to decide on the best initiatives and best practices for integrating data and AI projects, while addressing ethical and legal issues.
Learning methods & evaluations
Pédagogy: This Executive Certificate will offer interactive lectures and conceptual frameworks, with business cases and real-world examples to apply the newly acquired tools.
Class will be taught using hands-on workshops and tool experimentation, including proprietary HEC tools such as Aitelier. Group work and peer learning will be at the core of classes to facilitate discussions.
Moreover, as part of the course, the participants will work on the direct application of the learnings to their own organizational contexts.
Evaluations: The evaluations will be done over a group project and final written assignment.
Admission
Would you like to submit your application?
We invite you to:
1. Contact our training consultant, who will guide you through the admission process.
2. Then, complete your application on our platform by clicking the button below:
This program is accessible to individuals with disabilities. Please contact us to discuss any additional needs or to obtain the Public Accessibility Register.
Tuition Fees and Funding
The program fee includes tuition and meal costs during training hours (lunch and breaks).
Not included: Dinners (except in specific cases), transportation costs, and accommodation costs (except in specific cases).
Funding Options: Depending on your profile and chosen program, several solutions may be available to you. Visit our funding section for more information.
Download the brochure
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Executive Short Program
Activating AI for business (In English)
- Paris – Jouy-en-Josas Campus
- Jun 30 2026, Nov 25 2026
- 2 days
- English
- 3100 €*
*Net price, as HEC Paris is not subject to VAT. The prices indicated may vary depending on the intake dates. When multiple starting dates are available, the price shown corresponds to the first date listed. Program, faculty and course content are also subject to change.
Capucine MAITRE
Program Advisor Marketing, Sales & Business Development
maitre@hec.fr
