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Executive Short Program

Business Model Innovation - Contextualized for Africa Business Model Innovation - Contextualized for Africa

Business Model Innovation (formerly Odyssey 3.14) is HEC Paris’s executive program for reinventing how companies create, deliver, and capture value.
Built on an HEC proprietary model, Odyssey 3.14, which is a 3-pillar, 14-direction framework, gives executives a practical method, not just theory, for designing disruptive business models like the ones behind Tesla, Uber, BYD, and Swatch.
Developed from two decades of research and consulting by HEC Paris professors Laurence Lehmann-Ortega and Hélène Musikas, the program moves beyond product, service, process or technological innovation to challenge the business model itself.

Place(s):

Online

Duration:

4 days

Format:

Online - Self-paced Learning

Next start(s):

Nov 04 2026

Language(s):

English

Cost:

2 600 €*

Objectives

  • Understand the fundamentals of business models and their strategic role 
  • Apply the 3-pillar business model framework 
  • Evaluate the drivers of business model reinvention
  • Design new business models using the 14-direction framework
  • Leverage sustainability as a source of business model innovation
  • Assess the challenges of business model transformation
  • Explore organizational models that foster agility, innovation, and resilience.

Profile

Who is this program for? Is it right for you?

Participant Profile

Professionals with at least 8 years of professional experience and ideally a potential business model idea.

icone profil

Prerequisites and Admission Criteria

8 years of professional experience.

icone prerequis

Faculty

Laurence LEHMANN-ORTEGA

Affiliate Professor, HEC Paris

Today, priorities are changing, and companies are adapting accordingly. As sustainability becomes a strategic imperative, innovation can no longer be confined to products, processes, or technologies alone. It must also extend to the business model itself.
Laurence Lehmann-Ortega

Learning methods & evaluations

This course leverages multiple teaching methods: presentations and discussion, case studies, guest speakers, peer assessment.
Students will have access to the teacher’s book, a web application and an exclusive website for innovative business models.

Registration

Would you like to register?  We invite you to: 

1. Complete your registration form on our platform by clicking the button below. It will only take a few minutes. 

Registration

2. You will receive a response within 7 days of submitting your application.

This program is accessible for people with disabilities. Please contact us if you have any specific requirements or to obtain the Public Accessibility Register.

Tuition Fees and Funding

The program fee includes tuition. 

Funding options: Depending on your profile and the program you choose, several funding options may be available to you. Visit our funding section for more information.

Learn more

Download the brochure

 


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*Net price, as HEC Paris is not subject to VAT. The prices indicated may vary depending on the intake dates. When multiple starting dates are available, the price shown corresponds to the first date listed. Program, faculty and course content are also subject to change.

Natasha BIBI DERENNE BIBI DERENNE

Associate Director Africa - Open program

bibi-derenne@hec.fr
+33 (0) 1 39 67 70 21