Laurence LEHMANN ORTEGA
Professor (Education Track)
Strategy and Business Policy
Biography
Laurence Lehmann-Ortega is an Education Track Professor in the Strategy and Business Policy department at HEC Paris. She teaches strategy and business model innovation across HEC’s Master, MBA, EMBA, and Executive Education programs. She also serves as Academic Director of the Trium EMBA and leads several custom programs for HEC Executive Education.
After earning her PhD from IAE Aix-en-Provence, Laurence began her academic career at Montpellier Business School before joining HEC Paris. Earlier in her career, she worked as a strategy consultant, following her graduation from HEC in 1993.
Laurence specializes in disruptive strategies and business model innovation, with a focus on helping established companies meet the challenges of sustainable development. Her research has been published in journals such as Long Range Planning, M@n@gement, and Revue Française de Gestion.
She co-authored Strategor, a leading textbook in strategy, and co-developed Odyssey 3.14, a practical framework for reinventing business models. This approach is detailed in the book Odyssey 3.14 – (Re)invent your business model(Dunod, 2nd edition, 2024).
Laurence is a two-time recipient of the Vernimmen–BNP Paribas Best HEC Professor Award (2014, 2016) and continues to be regularly nominated for this honor.
Scientific articles
Facts Reports (Field ACTions Science Reports), 2024, vol. 26, n° Special Is, pp 64-69,
Books
Dunod (in coll. with H. MUSIKAS, J. M. SCHOETTL )
Dunod (in coll. with H. MUSIKAS, J. M. SCHOETTL )
Dunod (in coll. with B. GARRETTE, R. DURAND, P. DUSSAUGE, B. POINTEAU, O. SIBONY, F. LEROY )
Dunod (in coll. with J. SCHIRMER, I. BOURDON )
Dunod (in coll. with H. MUSIKAS, J-M. SCHOETTL )
Dunod (in coll. with F. LEROY, P. DUSSAUGE, R. DURAND, B. GARRETTE, ET AL. )
Dunod (in coll. with J. M. SCHOETTL, H. CHANUT MUSIKAS )
Dunod (in coll. with R. DURAND, P. DUSSAUGE, F. LEROY, B. GARRETTE )
Chapters in edited books
Développement Durable Et Ressources Humaines : 15 Études De Cas, CHEVALIER F., O. GUILLET, G. POILPOT-ROCABOY, M. VALAX, EMS Editions, 45-60
Engaging With Stakeholders, A Relational Perspective On Responsible Business, Adam Lindgreen, Francois Maon, Joelle Vanhamme, Beatriz Palacios Florencio, Christine Vallaster, Carolyn Strong, Routledge, London, 978-1138325579 , 13
Case Studies
Scientific articles
Facts Reports (Field ACTions Science Reports), 2024, vol. 26, n° Special Is, pp 64-69,
Books
Dunod (in coll. with H. MUSIKAS, J. M. SCHOETTL )
Dunod (in coll. with H. MUSIKAS, J. M. SCHOETTL )
Dunod (in coll. with B. GARRETTE, R. DURAND, P. DUSSAUGE, B. POINTEAU, O. SIBONY, F. LEROY )
Dunod (in coll. with J. SCHIRMER, I. BOURDON )
Chapters in edited books
Développement Durable Et Ressources Humaines : 15 Études De Cas, CHEVALIER F., O. GUILLET, G. POILPOT-ROCABOY, M. VALAX, EMS Editions, 45-60
Engaging With Stakeholders, A Relational Perspective On Responsible Business, Adam Lindgreen, Francois Maon, Joelle Vanhamme, Beatriz Palacios Florencio, Christine Vallaster, Carolyn Strong, Routledge, London, 978-1138325579 , 13
Case Studies
Education
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Doctorat en Sciences de Gestion (Ph.D. in Business Administration), IAE Aix-Marseille - France
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Diplome Grande Ecole HEC Paris (Master Degree in Management), HEC Paris - France
Academic appointments
Academic Responsibilities at HEC
- 2020- Professor (Education Track), Strategy and Business Policy HEC Paris
- 2010-2019 Affiliate Professor HEC Paris
External Academic Responsibilities
- 1999-2009 Associate Professor GSCM Montpellier
Scientific Activities
Editorial activities
Awards & honors
- 2016 Pierre Vernimmen Teaching Award, BNP Paribas and HEC Paris, category affiliate professors
- 2014 BNP Paribas Pierre Vernimmen Teaching Award (Affiliate Professor)
- 2010 Prix FNEGE - ARIANE du meilleur cas PME/PMI 2010, Valtis, une innovation strategique desarmante