Laurence LEHMANN ORTEGA

Professor (Education Track)

Strategy and Business Policy

Biography

After graduating from HEC (1993), Laurence first worked as a consultant in strategy. She then joined Sup de Co Montpellier (France) as a Director of Graduate and MBA programs. Since 2009, she is an Af¿liate Professor at HEC Paris Strategy and Business Policy department. She is director of several corporate custom made programs at HEC Executive Education and the academic director of the Msc in Strategic Management.

Since 2006, she holds a PhD in Management from the University of Aix en Provence. Her research focuses on strategic innovation, especially in incumbent ¿rms in mature and low-tech industries. In this context, she deals with business model innovation as a response to sustainable development constraints and with its consequences in multinational ¿rms, in particular the learning process and the questioning of mental schemes. Laurence co-authored Strategor, the leading strategic management textbook in France (translated into 4 languages). She has also published several articles in reviews and periodicals such as Long Range Planning and M@n@gement. She is the co-author of “Odyssey 3.14 Reinvent your business model”, an original approach combining innovation and strategy.

Laurence received the 2014 and 2016 Pierre-Vernimmen-BNP-Paribas Teaching Award.

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Scientific articles

Building Social Business Models: Lessons from the Grameen Experience

Long Range Planning, April-June 2010, vol. 43, n° 2-3, pp 308-325, (in coll. with M. Yunus, B. MOINGEON)

Le social business, laboratoire d'apprentissage des stratégies de rupture

Revue Française de Gestion, November 2010, vol. 36, n° 208-209, pp 175-189, (in coll. with B. FAIVRE TAVIGNOT, B. MOINGEON)

Genèse et Déploiement d'un Nouveau Business Model : l'Etude d'un Cas Désarmant / Creation and Implementation of a New Business Model: a disarming case study

M@n@gement, 2010, vol. 13, n° 4, pp 266-297, (in coll. with B. MOINGEON)

Lever l'incertitude sur les conséquences de l'innovation stratégique

Revue Française de Gestion, April 2010, vol. 4, n° 203, pp 57-70, (in coll. with B. MOINGEON)

L' innovation stratégique dans les entreprises existantes : des conséquences incertaines ?

Revue Française de Gestion, 2010, vol. 36, n° 203, pp 57-70, (in coll. with B. MOINGEON)

Les stratégies de rupture: synthèse et perspectives. Coordination du dossier thématique sur les stratégies de rupture

Revue Française de Gestion, 2009, vol. 35, n° 197, pp 107-126, (in coll. with P. Roy)

Systèmes d'information et innovation stratégique: une étude de cas

Systèmes d'Information et Management, 2007, vol. 1, n° 2, pp 55-73, (in coll. with I. Bourdon)

Enjeux et opportunités de l'executive education

Revue Française de Gestion, November-December 2007, n° 178-179, pp 107-116, (in coll. with B. MOINGEON)

Strategic innovation: how to grow in mature markets

European Business Forum, Spring 2006, n° 24, pp 50-54, (in coll. with B. MOINGEON)

Books

Strategor - 8ème édition, Toute la stratégie de la start-up à la multinationale

Dunod 2019 (in coll. with P. DUSSAUGE, B. GARRETTE, R. DURAND, B. POINTEAU, O. SIBONY)

(Ré)inventez votre business model par le big data : 11 directions, 40 cas concrets

Dunod 2018 (in coll. with J. SCHIRMER, I. BOURDON)

(Ré)inventez votre business model

Dunod 2017 (in coll. with H. MUSIKAS, J-M. SCHOETTL)

Strategor - 7ème édition

Dunod 2016 (in coll. with F. LEROY, P. DUSSAUGE, R. DURAND, B. GARRETTE, ET AL.)

(Ré)inventez votre Business Model

Dunod 2014 (in coll. with J. M. SCHOETTL, H. CHANUT MUSIKAS)

Strategor - 6ème édition

Dunod 2013 (in coll. with R. DURAND, P. DUSSAUGE, F. LEROY, B. GARRETTE)

Chapters in edited books

Neither fortune nor mirage at the bottom of the pyramid, Corporate social innovations as learning opportunities

Engaging With Stakeholders, A Relational Perspective On Responsible Business, Adam Lindgreen, Francois Maon, Joelle Vanhamme, Beatriz Palacios Florencio, Christine Vallaster, Carolyn Strong, Routledge, London, 978-1138325579, 13

Le social business, nouveau lieu d'innovation pour les entreprises / Social business, a new place for businesses to innovate

Le Modèle Social Européen / The European Social Model, Y. Barou (Ed.), Editions Des îlots de résistance

Photovoltaic Business models: threat or opportunity for utilities ?

Handbook Of Research On Energy Entrepreneurship, R. Wüstenhagen, R. Wuebker (Eds), Edward Elgar Publishing

Working papers

Building social business models : lessons from the Grameen experience

Cahier de Recherche du Groupe HEC , 2009

Valtis, une innovation stratégique désarmante

Mimeo , 2008

Case Studies

ARES et La Petite Reine... de coeur ?

2012

VALTIS : A Disarming Strategic Innovation

2008

VALTIS, une innovation stratégique désarmante