Laurence LEHMANN ORTEGA

Professor (Education Track)

Strategy and Business Policy

Biography

After graduating from HEC (1993), Laurence first worked as a consultant in strategy before joining Montpellier Business School as a Director of Graduate and MBA programs. Since 2009, she is an Education Track Professor at the HEC Paris Strategy and Business Policy department. Besides teaching strategic and business model innovation in master programs, at the MBA and in Executive Education, she is the scientific director of the Master in Strategic Management and academic director of several corporate custom programs at HEC Executive Education.

Since 2006, she holds a PhD in Management from the University of Aix en Provence. Her research focuses on strategic innovation, especially in incumbent firms in mature and low-tech industries. In this context, she deals with business model innovation as a response to sustainable development constraints and with its consequences in multinational firms, in particular the learning process and the questioning of mental schemes. Laurence co-authored Strategor, the leading strategic management textbook in France (translated into 4 languages). She has also published several articles in reviews and periodicals such as Long Range Planning and M@n@gement. She is the co-author of “Odyssey 3.14 Reinvent your business model”, an original approach combining innovation and strategy.

Laurence received the 2014 and 2016 Pierre-Vernimmen-BNP-Paribas Teaching Award.

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Scientific articles

Le social business, laboratoire d'apprentissage des stratégies de rupture

Revue Française de Gestion, November 2010, vol. 36, n° 208-209, pp 175-189, (in coll. with B. FAIVRE TAVIGNOT, B. MOINGEON)

Building Social Business Models: Lessons from the Grameen Experience

Long Range Planning, April-June 2010, vol. 43, n° 2-3, pp 308-325, (in coll. with M. Yunus, B. MOINGEON)

Lever l'incertitude sur les conséquences de l'innovation stratégique

Revue Française de Gestion, April 2010, vol. 4, n° 203, pp 57-70, (in coll. with B. MOINGEON)

Genèse et Déploiement d'un Nouveau Business Model : l'Etude d'un Cas Désarmant / Creation and Implementation of a New Business Model: a disarming case study

M@n@gement, 2010, vol. 13, n° 4, pp 266-297, (in coll. with B. MOINGEON)

Les stratégies de rupture: synthèse et perspectives. Coordination du dossier thématique sur les stratégies de rupture

Revue Française de Gestion, 2009, vol. 35, n° 197, pp 107-126, (in coll. with P. Roy)

Enjeux et opportunités de l'executive education

Revue Française de Gestion, November-December 2007, n° 178-179, pp 107-116, (in coll. with B. MOINGEON)

Systèmes d'information et innovation stratégique: une étude de cas

Systèmes d'Information et Management, 2007, vol. 1, n° 2, pp 55-73, (in coll. with I. Bourdon)

Strategic innovation: how to grow in mature markets

European Business Forum, Spring 2006, n° 24, pp 50-54, (in coll. with B. MOINGEON)

Books

(Re)invent your business model

Dunod 2022 (in coll. with H. MUSIKAS, J. M. SCHOETTL)

Strategor - 8ème édition, Toute la stratégie de la start-up à la multinationale

Dunod 2019 (in coll. with P. DUSSAUGE, B. GARRETTE, R. DURAND, B. POINTEAU, O. SIBONY)

(Ré)inventez votre business model par le big data : 11 directions, 40 cas concrets

Dunod 2018 (in coll. with J. SCHIRMER, I. BOURDON)

(Ré)inventez votre business model

Dunod 2017 (in coll. with H. MUSIKAS, J-M. SCHOETTL)

Strategor - 7ème édition

Dunod 2016 (in coll. with F. LEROY, P. DUSSAUGE, R. DURAND, B. GARRETTE, ET AL.)

(Ré)inventez votre Business Model

Dunod 2014 (in coll. with J. M. SCHOETTL, H. CHANUT MUSIKAS)

Strategor - 6ème édition

Dunod 2013 (in coll. with R. DURAND, P. DUSSAUGE, F. LEROY, B. GARRETTE)

Chapters in edited books

Neither fortune nor mirage at the bottom of the pyramid, Corporate social innovations as learning opportunities

Engaging With Stakeholders, A Relational Perspective On Responsible Business, Adam Lindgreen, Francois Maon, Joelle Vanhamme, Beatriz Palacios Florencio, Christine Vallaster, Carolyn Strong, Routledge, London, 978-1138325579, 13

Le social business, nouveau lieu d'innovation pour les entreprises / Social business, a new place for businesses to innovate

Le Modèle Social Européen / The European Social Model, Y. Barou (Ed.), Editions Des îlots de résistance

Photovoltaic Business models: threat or opportunity for utilities ?

Handbook Of Research On Energy Entrepreneurship, R. Wüstenhagen, R. Wuebker (Eds), Edward Elgar Publishing

Working papers

Building social business models : lessons from the Grameen experience

Cahier de Recherche du Groupe HEC , 2009

Valtis, une innovation stratégique désarmante

Mimeo , 2008

Case Studies

Alenvi: achieving scale to foster social impact

2021

Stef : l'emballement pour le co-packing ?

2021

ARES et La Petite Reine... de coeur ?

2012

VALTIS : A Disarming Strategic Innovation

2008

VALTIS, une innovation stratégique désarmante