Laurence LEHMANN ORTEGA
Professor (Education Track)
Strategy and Business Policy
Biography
After graduating from HEC (1993), Laurence first worked as a consultant in strategy before joining Montpellier Business School as a Director of Graduate and MBA programs. Since 2009, she is an Education Track Professor at the HEC Paris Strategy and Business Policy department. Besides teaching strategic and business model innovation in master programs, at the MBA and in Executive Education, she is the scientific director of the Master in Strategic Management and academic director of several corporate custom programs at HEC Executive Education.
Since 2006, she holds a PhD in Management from the University of Aix en Provence. Her research focuses on strategic innovation, especially in incumbent firms in mature and low-tech industries. In this context, she deals with business model innovation as a response to sustainable development constraints and with its consequences in multinational firms, in particular the learning process and the questioning of mental schemes. Laurence co-authored Strategor, the leading strategic management textbook in France (translated into 4 languages). She has also published several articles in reviews and periodicals such as Long Range Planning and M@n@gement. She is the co-author of “Odyssey 3.14 Reinvent your business model”, an original approach combining innovation and strategy.
Laurence received the 2014 and 2016 Pierre-Vernimmen-BNP-Paribas Teaching Award.
Books
Dunod (in coll. with H. MUSIKAS, J. M. SCHOETTL)
Dunod (in coll. with H. MUSIKAS, J. M. SCHOETTL)
Dunod (in coll. with B. GARRETTE, R. DURAND, P. DUSSAUGE, B. POINTEAU, O. SIBONY, F. LEROY)
Dunod (in coll. with J. SCHIRMER, I. BOURDON)
Dunod (in coll. with H. MUSIKAS, J-M. SCHOETTL)
Dunod (in coll. with F. LEROY, P. DUSSAUGE, R. DURAND, B. GARRETTE, ET AL.)
Dunod (in coll. with J. M. SCHOETTL, H. CHANUT MUSIKAS)
Dunod (in coll. with R. DURAND, P. DUSSAUGE, F. LEROY, B. GARRETTE)
Chapters in edited books
Engaging With Stakeholders, A Relational Perspective On Responsible Business, Adam Lindgreen, Francois Maon, Joelle Vanhamme, Beatriz Palacios Florencio, Christine Vallaster, Carolyn Strong, Routledge, London, 978-1138325579, 13
Case Studies
Books
Dunod (in coll. with H. MUSIKAS, J. M. SCHOETTL)
Dunod (in coll. with H. MUSIKAS, J. M. SCHOETTL)
Dunod (in coll. with B. GARRETTE, R. DURAND, P. DUSSAUGE, B. POINTEAU, O. SIBONY, F. LEROY)
Dunod (in coll. with J. SCHIRMER, I. BOURDON)
Chapters in edited books
Engaging With Stakeholders, A Relational Perspective On Responsible Business, Adam Lindgreen, Francois Maon, Joelle Vanhamme, Beatriz Palacios Florencio, Christine Vallaster, Carolyn Strong, Routledge, London, 978-1138325579, 13
Case Studies
Education
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Doctorat en Sciences de Gestion (Ph.D. in Business Administration), IAE Aix-Marseille - France
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Diplome Grande Ecole HEC Paris (Master Degree in Management), HEC Paris - France
Academic appointments
Academic Responsibilities at HEC
- 2020- Professor (Education Track), Strategy and Business Policy HEC Paris
- 2010-2019 Affiliate Professor HEC Paris
External Academic Responsibilities
- 1999-2009 Associate Professor GSCM Montpellier
Scientific Activities
Editorial activities
Awards & honors
- 2016 Pierre Vernimmen Teaching Award, BNP Paribas and HEC Paris, category affiliate professors
- 2014 BNP Paribas Pierre Vernimmen Teaching Award (Affiliate Professor)
- 2010 Prix FNEGE - ARIANE du meilleur cas PME/PMI 2010, Valtis, une innovation strategique desarmante