Skip to main content
About HEC About HEC Faculty & Research Faculty & Research Master’s programs Master’s programs MBA Programs MBA Programs PhD Program PhD Program Executive Education Executive Education Summer School Summer School HEC Online HEC Online About HEC Overview Overview Who We Are Who We Are Egalité des chances Egalité des chances Career Center Career Center International International Campus Life Campus Life Stories Stories The HEC Foundation The HEC Foundation Faculty & Research Overview Overview Faculty Directory Faculty Directory Departments Departments Centers Centers Chairs Chairs Knowledge Knowledge Master’s programs Master in
Management Master in
Management
MSc International
Finance MSc International
Finance
Specialized
Masters Specialized
Masters
X-HEC
programs X-HEC
programs
Dual-Degree
programs Dual-Degree
programs
Visiting students Visiting students Certificates Certificates Student Life Student Life
MBA Programs MBA MBA EMBA EMBA TRIUM EMBA TRIUM EMBA PhD Program Overview Overview HEC Difference HEC Difference Program details Program details Research areas Research areas HEC Community HEC Community Placement Placement Job Market Job Market Admissions Admissions Financing Financing Executive Education Executive Masters Executive Masters Executive Certificates Executive Certificates Executive short programs Executive short programs Online Online Executive MBA Executive MBA Train your teams Train your teams Summer School Youth Leadership Initiative Youth Leadership Initiative Summer programs Summer programs Admissions Admissions FAQ FAQ HEC Online Overview Overview Degree Program Degree Program Executive certificates Executive certificates MOOCs MOOCs

Laurence LEHMANN ORTEGA

Affiliate Professor

Strategy and Business Policy

 Profile picture

Biography

After graduating from HEC (1993), Laurence first worked as a consultant in strategy. She then joined Sup de Co Montpellier (France) as a Director of Graduate and MBA programs. Since 2009, she is an Af¿liate Professor at HEC Paris Strategy and Business Policy department. She is director of several corporate custom made programs at HEC Executive Education and the academic director of the Msc in Strategic Management.
 
Since 2006, she holds a PhD in Management from the University of Aix en Provence. Her research focuses on strategic innovation, especially in incumbent ¿rms in mature and low-tech industries. In this context, she deals with business model innovation as a response to sustainable development constraints and with its consequences in multinational ¿rms, in particular the learning process and the questioning of mental schemes. Laurence co-authored Strategor, the leading strategic management textbook in France (translated into 4 languages). She has also published several articles in reviews and periodicals such as Long Range Planning and M@n@gement. She is the co-author of “Odyssey 3.14 Reinvent your business model”, an original approach combining innovation and strategy.
 
Laurence received the 2014 and 2016 Pierre-Vernimmen-BNP-Paribas Teaching Award.

 

Scientific articles

Building Social Business Models: Lessons from the Grameen Experience

Long Range Planning, April-June 2010, vol. 43, n° 2-3, pp 308-325, (in coll. with M. Yunus, B. MOINGEON)

Genèse et Déploiement d'un Nouveau Business Model : l'Etude d'un Cas Désarmant / Creation and Implementation of a New Business Model: a disarming case study

M@n@gement, 2010, vol. 13, n° 4, pp 266-297, (in coll. with B. MOINGEON)

L' innovation stratégique dans les entreprises existantes : des conséquences incertaines ?

Revue Française de Gestion, 2010, vol. 36, n° 203, pp 57-70, (in coll. with B. MOINGEON)

Le social business, laboratoire d'apprentissage des stratégies de rupture

Revue Française de Gestion, November 2010, vol. 36, n° 208-209, pp 175-189, (in coll. with B. FAIVRE TAVIGNOT, B. MOINGEON)

Lever l'incertitude sur les conséquences de l'innovation stratégique

Revue Française de Gestion, April 2010, vol. 4, n° 203, pp 57-70, (in coll. with B. MOINGEON)

Les stratégies de rupture: synthèse et perspectives. Coordination du dossier thématique sur les stratégies de rupture

Revue Française de Gestion, 2009, vol. 35, n° 197, pp 107-126, (in coll. with P. Roy)

Enjeux et opportunités de l'executive education

Revue Française de Gestion, November-December 2007, n° 178-179, pp 107-116, (in coll. with B. MOINGEON)

Systèmes d'information et innovation stratégique: une étude de cas

Systèmes d'Information et Management, 2007, vol. 1, n° 2, pp 55-73, (in coll. with I. Bourdon)

Strategic innovation: how to grow in mature markets

European Business Forum, Spring 2006, n° 24, pp 50-54, (in coll. with B. MOINGEON)

Books

(Ré)inventez votre business model par le big data : 11 directions, 40 cas concrets

Dunod, Paris

(Ré)inventez votre business model

Dunod, Paris

Strategor - 7e édition

Dunod, Paris

(Ré)inventez votre Business Model

Dunod, Paris

Chapters edited in books

Neither fortune nor mirage at the bottom of the pyramid, Corporate social innovations as learning opportunities

Engaging With Stakeholders, A Relational Perspective On Responsible Business, Adam Lindgreen, Francois Maon, Joelle Vanhamme, Beatriz Palacios Florencio, Christine Vallaster, Carolyn Strong, Routledge, 978-1138325579, 13

Le social business, nouveau lieu d'innovation pour les entreprises / Social business, a new place for businesses to innovate

Le Modèle Social Européen / The European Social Model, Y. Barou (Ed.), Editions Des îlots de résistance

Photovoltaic Business models: threat or opportunity for utilities ?

Handbook Of Research On Energy Entrepreneurship, R. Wüstenhagen, R. Wuebker (Eds), Edward Elgar Publishing

Working papers

Building social business models : lessons from the Grameen experience

Cahier de Recherche du Groupe HEC , 2009

Valtis, une innovation stratégique désarmante

Mimeo , 2008

Case Studies

Réalisant un peu plus de 7 millions d'Euros de chiffre d'affaires en 2008, Ares est une entreprise d'insertion (EI), c'est à dire une entreprise de production de biens et/ou de services, se situant dans le secteur concurrentiel marchand, mais dont , 2012 , SnO

nally, transport has always been carried out by several armed men in an armored vehicle to protect them against attacks. In 2003, Valtis is a profitable business but has found itself - like the cash transportation sector as a whole - in a pivotal per , 2008

En 2008, Valtis est une société de transport de fonds de 8 millions d'euros de chiffre d'affaires et de 120 salariés. Elle est dirigée par Philippe Régnier. En 2003, tout comme l'ensemble du secteur du transport de fonds, Valtis est rentable mai , 2008

Scientific articles

Building Social Business Models: Lessons from the Grameen Experience

Long Range Planning, April-June 2010, vol. 43, n° 2-3, pp 308-325, (in coll. with M. Yunus, B. MOINGEON)

Genèse et Déploiement d'un Nouveau Business Model : l'Etude d'un Cas Désarmant / Creation and Implementation of a New Business Model: a disarming case study

M@n@gement, 2010, vol. 13, n° 4, pp 266-297, (in coll. with B. MOINGEON)

L' innovation stratégique dans les entreprises existantes : des conséquences incertaines ?

Revue Française de Gestion, 2010, vol. 36, n° 203, pp 57-70, (in coll. with B. MOINGEON)

Le social business, laboratoire d'apprentissage des stratégies de rupture

Revue Française de Gestion, November 2010, vol. 36, n° 208-209, pp 175-189, (in coll. with B. FAIVRE TAVIGNOT, B. MOINGEON)

Books

(Ré)inventez votre business model par le big data : 11 directions, 40 cas concrets

Dunod, Paris

(Ré)inventez votre business model

Dunod, Paris

Strategor - 7e édition

Dunod, Paris

(Ré)inventez votre Business Model

Dunod, Paris

Chapters edited in books

Neither fortune nor mirage at the bottom of the pyramid, Corporate social innovations as learning opportunities

Engaging With Stakeholders, A Relational Perspective On Responsible Business, Adam Lindgreen, Francois Maon, Joelle Vanhamme, Beatriz Palacios Florencio, Christine Vallaster, Carolyn Strong, Routledge, 978-1138325579, 13

Le social business, nouveau lieu d'innovation pour les entreprises / Social business, a new place for businesses to innovate

Le Modèle Social Européen / The European Social Model, Y. Barou (Ed.), Editions Des îlots de résistance

Photovoltaic Business models: threat or opportunity for utilities ?

Handbook Of Research On Energy Entrepreneurship, R. Wüstenhagen, R. Wuebker (Eds), Edward Elgar Publishing

Working papers

Building social business models : lessons from the Grameen experience

Cahier de Recherche du Groupe HEC , 2009

Valtis, une innovation stratégique désarmante

Mimeo , 2008

Case Studies

Réalisant un peu plus de 7 millions d'Euros de chiffre d'affaires en 2008, Ares est une entreprise d'insertion (EI), c'est à dire une entreprise de production de biens et/ou de services, se situant dans le secteur concurrentiel marchand, mais dont , 2012 , SnO

nally, transport has always been carried out by several armed men in an armored vehicle to protect them against attacks. In 2003, Valtis is a profitable business but has found itself - like the cash transportation sector as a whole - in a pivotal per , 2008

En 2008, Valtis est une société de transport de fonds de 8 millions d'euros de chiffre d'affaires et de 120 salariés. Elle est dirigée par Philippe Régnier. En 2003, tout comme l'ensemble du secteur du transport de fonds, Valtis est rentable mai , 2008

Education

  • Doctorat en Sciences de Gestion (Ph.D. in Business Administration), IAE Aix-Marseille - France
  • Diplome Grande Ecole HEC Paris (Master Degree in Management), HEC Paris - France

Academic appointments

Academic responsabilities at HEC

  • 2010- Affiliate Professor HEC Paris

External Academic Responsabilities

  • 1999-2009 Associate Professor GSCM Montpellier

Scientific Activities

Editorial activities

  • 2018- Member of Scientific Committee Business Digest

  • Awards & honors

    • 2016 Pierre Vernimmen Teaching Award, BNP Paribas and HEC Paris, category affiliate professors
    • 2014 BNP Paribas Pierre Vernimmen Teaching Award (Affiliate Professor)
    • 2010 Prix FNEGE - ARIANE du meilleur cas PME/PMI 2010, Valtis, une innovation strategique desarmante