Students and Faculty

I really enjoyed the video format and the quality of the content—it was engaging, well-structured, and easy to follow. The brand case studies were particularly insightful and brought real-world relevance to the concepts. This online program is a great initiative, and I would definitely recommend it to others interested in the luxury industry.

Agathe M., participant Spring 2025

This course allowed me to make a solid step towards my desired career in the luxury industry. I enjoyed every second!

Ania-Lara C., participant Spring 2025

The most valuable insight was realizing how the luxury sector is truly a world of its own, operating with completely different dynamics compared to other markets we usually study. Moreover, I was able to learn not only from the instructors but, above all, from the experiences shared by my fellow students.

Maria Lucrezia C., participant Spring 2025

 I really appreciated the content, delivery, and passion the course offered.

Guy W., participant Spring 2025

Having the face-to-face aspect each week was nice, made it more interactive. Overall the program was very informative. In just 5 weeks I feel as though I learned a lot and gained very valuable insight on not only the luxury sector but the fantastic quality of education from HEC Paris. Thank you.

Daniella S., participant Spring 2025

Academic Team 

Anne Michaut received a Ph.D. in Social Sciences from Wageningen University, where she also received a M.Sc. degree in Marketing and Consumer Behavior. Prior to joining HEC Paris, she worked on innovation process methods and new product adoption processes at Unilever, which funded her PhD research.

Her current research interests are in the field of luxury, focusing on the perception of luxury, sustainable development, entrepreneurship and client experience.

Her work has been published in Journal of Product Innovation Management, Journal of Brand Management, or Journal of Brand Strategy, and she has contributed to edited books.

At HEC Paris, her teaching covers varied topics about Luxury Management as well as Innovation Marketing. She has collaborated with multiple companies in her teaching, such as L’Oréal, McKinsey&Company, Orange, Michelin, AT Kearney, Kering and LVMH.

She was the Academic Director of the Advanced Management Program in Fashion and Luxury, jointly developed with IFM and Tsinghua SEM in China (2008-2015). She is now the Director of the LVMH Academic Chair; she works on developing HEC Paris’ excellence in teaching in the field of Luxury.