Why Moderators Can’t Protect Online Communities on Their Own

In an op-ed published in Harvard Business Review, Kristine de Valck, associate professor at HEC Paris Business School, discusses the limitations of relying solely on moderators to address online toxicity, emphasizing that such behavior is deeply rooted in community culture and systemic issues. She highlights how online platforms and social media have transformed consumer behavior and marketing practices, underlining the need for comprehensive, proactive strategies to foster healthier online environments.