The EU wants to buy European. But can it?

Euronews reports on the EU’s "Buy European" plan, a major industrial policy initiative aimed at prioritising European production in strategic sectors, but one that faces significant economic and political hurdles. Alberto Alemanno, professor at HEC Paris Business School, warns that a broad application could raise costs and expose structural weaknesses, arguing that such a policy should be limited to clearly defined strategic areas rather than applied indiscriminately.