‘Dare The Impossible': An Elite European B-School's Outlook Changes As A New Era Begins

Poets & Quants highlights HEC Paris’ new global brand campaign, “Dare the Impossible,” which reflects the school’s ambition to position itself as a launchpad for entrepreneurs and changemakers rather than a traditional business school. Eloïc Peyrache, Dean of HEC Paris, explains that the campaign showcases role models including alumni Fidji Simo, Stanislas Niox-Château, Clarisse Crémer and A’Salfo, alongside professors Christophe Pérignon, Marieke Huysentruyt and François Gemenne, to inspire students to pursue ambitious and unconventional paths.