Rodolphe Durand, Joly Family Professor of Purposeful Leadership - Strategy and Business Policy

Joly Family Professor of Purposeful Leadership at HEC Paris, founder of the Sustainability & Organizations (S&O) Institute and the S&O's Purpose Center, Rodolphe Durand’s primary research interests concern the sources of competitive advantage and the interplay between the cognitive and normative determinants of organizations’ performance.

Why do organizations supersede rivals? Can new norms, interests, and behaviors (such as Corporate Social Responsibility and inclusive business) bring an advantage to firms and diffuse in markets? Should firms and organizations really innovate or rather conform to established logics to be successful?

Last Articles

Middle Managers Could Be the Key to Effective Corporate Purpose

September 24th, 2026

New research shows what happens when companies ask employees to believe in purpose, and then fail to act accordingly – and how middle managers could save the situation.

5 min

Pauline Asmar, Rodolphe Durand