How Does Purpose Drive Performance?

Professor Rudolphe Durand explores how authentic purpose, leadership embodiment, and recognition transform engagement, innovation, and organizational performance.

39 minutes
External content from Youtube has been blocked.
Access privacy settings
Transcript
Rodolphe Durand HEC
Prof. Rodolphe Durand
Joly Family Professor of Purposeful Leadership - Strategy and Business Policy
Audio reading
A - A +
Key findings
  • Purpose impacts performance only when employees experience it authentically.
  • Leaders must embody purpose, aligning actions with organizational values.
  • Tangible practices and workshops make purpose actionable and aspirational.
  • Purpose-driven organizations see higher engagement, innovation, and financial outcomes.

Watch on

Rodolphe Durand HEC
Meet the Author
Prof. Rodolphe Durand
Joly Family Professor of Purposeful Leadership - Strategy and Business Policy

Joly Family Professor of Purposeful Leadership at HEC Paris, founder of the Sustainability & Organizations (S&O) Institute and the S&O's Purpose Center, Rodolphe Durand’s primary research interests concern the sources of competitive advantage and the interplay between the cognitive and normative...

Audio reading
A + A -

Other videos In this series

All Videos
Masterclass Decoding the EU AI Act for Business
40 minutes

Decoding the EU AI Act for Business

Pablo M. Baquero
Masterclass Rethinking Marketing for Product-Led Growth
36 minutes
Brands & Behaviors Brands & Behaviors

Rethinking Marketing for Product-Led Growth

Gachoucha Kretz
Masterclass How We Can Protect Users from Online Violence?
32 minutes
Brands & Behaviors Brands & Behaviors

How We Can Protect Users from Online Violence

Kristine de Valck
Masterclass Could AI Trigger the Next Financial Crisis?
42 minutes

Could AI Trigger the Next Financial Crisis?

Thierry Foucault

Newsletter

Big Issues, Bold Thinking. In your inbox, once a month.
Subscribe