Peter EBBES
Associate Professor
Marketing

Biography
Peter Ebbes holds a Ph.D. in economics and marketing from the University of Groningen (Netherlands).
His research focuses on understanding aspects of consumer behavior through data sources now commonly collected by many companies. In his research he develops novel statistical methods to accommodate the increasing complexity of the consumer marketplace and the growing richness of available data sources. Insights from his studies help to improve marketing decision making, particularly concerning segmentation, targeting, and pricing activities.
Peter's work has been published in Marketing Science, Management Science, Journal of Marketing Research, Journal of Marketing, Quantitative Marketing and Economics (QME), International Journal of Research in Marketing (IJRM), Psychometrika, and other journals. He is the winner of the 2011 IJRM Best Paper award. He is the winner of the 2016 HEC Foundation best researcher award. Peter is finalist of the 2015 Shelby D. Hunt/Harold H. Maynard Award, finalist of the 2015 Marketing Science Institute/H. Paul Root Award, and finalist of the 2017 Paul E. Green Award.
He served twice on the organizing committee of the Advanced Research Techniques (ART) Forum, a conference that brings together quantitative researchers from industry and academia. He also served as secretary/treasurer of the Section on Statistics in Marketing within the American Statistical Association. Peter is currently a member of the American Marketing Association (AMA), INFORMS, the American Statistical Association (ASA), the European Marketing Academy (EMAC), and the Psychometric Society.
His teaching interests include marketing research and analytics, marketing models, and business analytics. Prior to joining HEC Paris in 2012, he taught at the Ohio State University and Penn State University.
Scientific articles
Journal of Marketing Research, June 2017, vol. 54, n° 3, pp 347-363
International Journal of Research in Marketing, September 2016, vol. 33, n° 3, pp 578-599
Management Science, April 2015, vol. 61, n° 4, pp 885-897
Journal of Marketing, May 2015, vol. 79, n° 3, pp 1-22
Journal of Modelling in Management, 2014, vol. 9, n° 3, pp 261-289
Psychometrika, April 2012, vol. 77, n° 2, pp 293-314
International Journal of Research in Marketing, March 2011, vol. 28, n° 1, pp 1-12
Marketing Science, November-December 2011, vol. 30, n° 6, pp 1115-1122
Quantitative Marketing and Economics, June 2010, vol. 8, n° 2, pp 241-274
Journal of Modelling in Management, 2010, vol. 5, n° 1, pp 8-24
Proceedings
Marketing Science Conference - Rotterdam School of Management , 2004 , Rotterdam (J. C. M. van Trijp)
Strategy Division Proceedings of the Administrative Science Association of Canada 2001 , 2001 , London, Ontario
Proceedings of the 18th workshop on information technologies and systems , 2008 (H. Thadakamalla, A. Rangaswamy, Z. Huang)
11th International Conference, WINE 2015 , 2015 , Amsterdam , 978-3-662-48995-6 (M. V. LEDUC)
Working papers
Cahier de Recherche du Groupe HEC , 2018
Cahier de Recherche du Groupe HEC , 2017
Scientific articles
Journal of Marketing Research, June 2017, vol. 54, n° 3, pp 347-363
International Journal of Research in Marketing, September 2016, vol. 33, n° 3, pp 578-599
Management Science, April 2015, vol. 61, n° 4, pp 885-897
Journal of Marketing, May 2015, vol. 79, n° 3, pp 1-22
Proceedings
Marketing Science Conference - Rotterdam School of Management , 2004 , Rotterdam (J. C. M. van Trijp)
Strategy Division Proceedings of the Administrative Science Association of Canada 2001 , 2001 , London, Ontario
Proceedings of the 18th workshop on information technologies and systems , 2008 (H. Thadakamalla, A. Rangaswamy, Z. Huang)
11th International Conference, WINE 2015 , 2015 , Amsterdam , 978-3-662-48995-6 (M. V. LEDUC)
Working papers
Cahier de Recherche du Groupe HEC , 2018
Cahier de Recherche du Groupe HEC , 2017
Education
Academic appointments
Academic responsabilities at HEC
- 2012 Associate Professor HEC Paris
- 2012 Member of GREGHEC (CNRS) HEC Paris
External Academic Responsabilities
- 2010-2012 Visiting Assistant Professor, Fisher College of Business The Ohio State University
- 2005-2010 Assistant Professor, Smeal college of business The Pennsylvania State University
Scientific Activities
Membership in Academic or Professional Organisation
- INFORMS (member since fall 2005)
- American Marketing Association (member since fall 2005)
- European Marketing Academy EMAC (member since 2014)
- American Statistical Association (member since fall 2009)
- Psychometric Society (member since fall 2005)
Conference organisation
Awards & honors
Membership in Academic or Professional Organisation
- 2016 HEC Foundation Best Researcher Award
- 2011 Winner of the 2011 IJRM Best Paper award