Jean-Noel KAPFERER
Emeritus Professor
Marketing
Biography
Jean-Noël Kapferer received his Ph.D. from Kellogg Business School (Northwestern University, USA). He holds the Pernod-Ricard Chair on the Management of Prestige Brands and teaches Luxury Management in China (Tsing Hua University in Beijing), Korea (at the Seoul Luxury Business Institute) and Japan. He is a world reputed expert on brands. He is known for his advanced work on brand identity, strategic brand management, brand portfolios, brand architectures and most recently on prestige and luxury management.
At HEC, he teaches at the Grande Ecole, MBA and Executive Education level . He also directs doctoral dissertations
Author of more than one hundred articles, published in American journals (Marketing Science, The Journal of Marketing Research, The Journal of International Marketing, The Journal of Advertising Research , Psychology and Marketing, Advances in Consumer Research, The Public Opinion Quarterly) as well as in European journals (The Financial Times, The European Business Review The Journal of Brand Management, Market Leader , etc...) or Asian Journals ( Harvard Business Review China ) he won the 2004 American Marketing Association Award for the most influential contribution to marketing thinking for his article on «Local versus multinational brand strategy».He is the author of fifteen books on brand management, communication, word of mouth, advertising, four of them having gained wide international recognition: «Strategic Brand Management » ( now in its fourth edition , 2008) , «Re-inventing the brand » (2001), the very latest «The Luxury Strategy» (2009) all published by Kogan Page and a pioneering book «Rumours » (1991, Transaction Publishers) on the influence and management of word of mouth and buzz.
Jean-Noël Kapferer is an active consultant to leading international corporations on brand strategy. He is also a much sought after speaker for conferences and executive seminars all around the world. His recent lectures took place in New York, Geneva, Stockholm, Beijing, Seoul, Mumbay, Sao Paulo, and Tokyo.
Scientific articles
Revue Française de Gestion, September-October 1994, n° 100, pp 65-70,
Revue Française de Gestion, March-April 1993, n° 93, pp 56-60,
Psychology and Marketing, July-August 1993, vol. 10, n° 4, pp 347-355, (in coll. with G. LAURENT)
MédiasPouvoir, January-March 1992, n° 25, pp 149-153,
Revue Française du Marketing, 1992, n° 136, pp 53-69, (in coll. with J. Thoenig)
Les Cahiers Français, October-December 1992, n° 258, pp 39-44,
Revue Humanisme et Entreprise, June 1990, n° 181,
Revue Française de Gestion, March-April-May 1990, n° 78, pp 88-91,
Revue de l'ENA, September-October 1990,
Réseaux, July-August 1990, pp 29-41,
Books
IREP (in coll. with G. LAURENT )
Fondation Jours de France pour la Recherche en Publicité (in coll. with G. LAURENT )
NER (in coll. with B. DUBOIS )
Editions Rationalistes (in coll. with B. Dubois )
Dunod
La Documentation Française, Paris (in coll. with J.-F. BOSS )
La Documentation Française, Paris (in coll. with J.-F. BOSS )
Chapters in edited books
Proceedings
Compte-Rendu des XXe Journées de l'IREP , 1980 (G. LAURENT)
Working papers
Scientific articles
Journal of Brand Management, 2009, vol. 16, n° 5-6, pp 406-412, (in coll. with H. Cailleux, C. Mignot)
Journal of Brand Management, 2009, vol. 16, n° 5-6, pp 311-322, (in coll. with V. BASTIEN)
Advertising Age, 2007, vol. 78, n° 9, pp 16,
Journal of Brand Management, June 2005, vol. 12, n° 5, pp 319-325,
Books
Editions d'Organisation, Paris
Editions d'Organisation, Paris
Kogan Page
Editions d'Organisation, Paris
Chapters in edited books
La Communication De Crise, M. Tixier (Ed.), McGraw-Hill
Le Défi De La Petite Et Moyenne Entreprise, D. Michel, M. Michel (Eds.), CEPP, Paris, 193-196
La Marque, J. N. Kapferer, J. C. Thoenig, McGraw-Hill
L'École Par Le Menu, Fondation Française pour la Nutrition
Proceedings
Compte-Rendu des XXe Journées de l'IREP , 1980 (G. LAURENT)
Working papers
Education
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Ph.D., Northwestern University, Kellogg Graduate School of Management - USA
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DES de sciences economiques, Université Paris I Panthéon Sorbonne - France
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Diplome Grande Ecole HEC Paris (Master Degree in Management), HEC Paris - France
Academic appointments
Academic Responsibilities at HEC
- 2014- Emeritus Professor, Marketing HEC Paris
Scientific Activities
Membership in Academic or Professional Organisation
- Member, American Marketing Association
- President, Fondation pour l'Etude et l'Information sur les Rumeurs
- Member, American Psychological Association
- Member, Association for Consumer Research
Editorial activities
Awards & honors
- 2008 BNP Paribas Pierre Vernimmen Teaching Award
- 2004 Tamer S. Cavusgil Award de l'American Marketing Association pour l'article "Executive Insights: Real Differences Between Local and International Brands: Strategic Implications for International Marketers", Journal of International Marketing, vol. 12, n 4, 2004
- 1989 Prix de Harvard-Expansion : mention pour l'ouvrage "La marque", McGraw-Hill
- 1987 Fondation HEC Prize for the article: "La sensibilite aux marques : un eclairage nouveau pour gerer la marque", Strategies, 1984
- 1987 Fondation HEC Prize for the article: "Publicite : une revolution des methodes", Revue Francaise de Gestion, 1987
- 1979 Grand Prix de l'Academie des Sciences Commerciales pour l'ouvrage : "Les chemins de la persuasion", Dunod, 1978