HEC in the press

Corporate leaders are uninterested in academic research but do respond when told there is a better way to conduct their business, writes HEC Paris strategy professor Oliver Sibony, in an op-ed for Times Higher Education. 

The luxury-goods industry has been particularly hard-hit by the Covid-19 pandemic, as high-rolling shoppers stay home, boutiques remained shuttered for months and more consumers migrate to online boutiques that many brands long eschewed. “These are maisons which know how to do events and beautiful shows, and all of a sudden they have to reinvent their work to create an online experience,” said Anne Michaut, a Professor of Marketing at HEC Paris, in an interview with Bloomberg. 

HEC Paris welcomed students back to campus for the fall semester and have a tracing system in place that falls into the school’s wider public health policy. The school’s policy consists of prevention, awareness, and how to act when there’s a positive case, explains Marcelle Laliberté, assistant dean of students at HEC Paris, in an interview with Business Because. 

Ethical choices are rarely black or white and individuals are not very good at assessing the purity of their own motivations, writes the Economist's Bartleby. In a new book about behavioural biases, “You’re About To Make A Terrible Mistake”, Olivier Sibony of HEC business school in Paris writes that “as soon as there is any ambiguity about a judgment…we reason in a way that is selective enough to serve our interests and yet plausible enough to convince others (and ourselves) that we are not intentionally distorting the facts.”

According to Alberto Alemanno, professor of EU Law at HEC Paris, “Ursula von der Leyen’s speech unveils an inconvenient truth: behind the solemn, self-complacent tone, this EU Commission has no big vision for Europe’s future”, writes Euractiv. 

Alberto Alemanno, Professor of European Law at HEC Paris, discusses the European Commission's Green Deal push to lower carbon emissions by 55 percent come 2030, in an interview with "Bloomberg Daybreak Europe". 

Kering and L'Oréal are among five founding, corporate sponsors of Hi! Paris, a French research center focused on artificial intelligence and data. The new center was unveiled Tuesday by the two prestigious higher learning institutions behind it, the French business school HEC Paris and the Institut Polytechnique de Paris, writes Women's Wear Daily. 

France is stepping up in the race for cutting-edge technologies and talent: the HEC Paris Business School and Institut Polytechnique de Paris (IP Paris) are launching a center for artificial intelligence, supported by leading companies L'Oréal, Total, Kering, Capgemini and Rexel. The center, called "Hi! Paris" aims at conducting cutting-edge research and at training students, writes German newspaper Handelsblatt. 

There’s a wealth of academic research on ‘creativity constraints,’ or limits designed to encourage innovation. Anne Laure Sellier, an associate professor of marketing at HEC Paris who has researched the effects of restricted choice and time on creativity, notes, however, that there are good constraints (like setting timers for oneself), and there are bad ones. Stress — like the kind you might feel amidst, say, a pandemic, mass employment and a crumbling economy — is a bad constraint, writes The Cut. 

Andrea Masini, associate dean of the HEC Paris MBA, explains in an interview with Business Because that despite the COVID-19 crisis, the school had an “unprecedented” number of applications for the September MBA intake.

Students were given the flexibility to either follow their courses in person, following strict government guidelines, or to defer their studies to the next intake. A significant part of the program is being delivered face to face with other courses being delivered online, both in synchronous and asynchronous format.