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The Incubateur HEC Paris and The L’Oréal Beauty Tech Accelerator Join Forces to Launch a Dual Startup Support Program At Station F

4 years after joining Station F and supporting nearly 50 startups, the L'Oréal Accelerator - the L'Oréal Beauty Tech Atelier – will now propose a joint program with the Incubateur HEC Paris to extend its support and connect the best of Beauty Tech with the best of Entrepreneurship.

Creating these training and collaboration bridges is the result of a common ambition between the L'Oréal Beauty Tech Atelier and the Incubateur HEC Paris: to bring more and more value to entrepreneurs and startups for an unequalled acceleration.

Two cohorts of a dozen international tech startups will benefit from tailor-made double support. The aim of this alliance is to accelerate international projects in order to create a more inclusive, responsible and transparent beauty of the future.

"The Open Innovation culture carried by the L'Oréal Group is based on identifying and supporting the most promising startups in Beauty and Technology, in order to co-create together the beauty that moves the world. The alliance with the Incubateur HEC Paris, a recognized leader in entrepreneurial support, allows us to offer our partner startups a unique and complementary dual program combining personalized mentoring and customized expertise.  Together, we provide the conditions to reveal the potential of the best innovations that will both transform the beauty experience of our consumers as well as meet their societal and environmental expectations," explains Sanda Mosanu, Global Head of Digital Open Innovation, L'Oréal.

"L'Oréal is a long-time partner of HEC Paris and the Innovation & Entrepreneurship Center, and our relationship will be strengthened by this new collaboration between L'Oréal Beauty Tech Atelier and the Incubateur HEC Paris. By combining L'Oréal's sector expertise and our know-how in terms of entrepreneurial support, we have all the cards in hand to develop the best program to propel the program's startups into the world", adds Antoine Leprêtre, Director of the Incubateur HEC Paris.