Sustainable management online: Impact of the STM program
For those seeking to make a positive impact on the world, HEC Paris has created the first online sustainable management program.
STM clarifies the basics of the sustainable transition and provides a highly operational toolbox: how to rebuild one’s brand range, identify suitable KPIs... The testimony of pioneering businesses inspire us to take action
The health crisis has made it even more crucial to enact a transition towards business models able to reconcile social responsibility with economic growth. This need has been understood by businesses. And is a motivating factor for their teams: 70% of employees would like to promote sustainable development - but 93% do not consider themselves trained to do so. The online “Sustainable Transition Management” (STM) program by HEC Executive Education provides organizations and their managers with the keys to succeed in this transformation: identifying opportunities for innovation, deploying high-impact initiatives and developing responsible leaders.
In seven 3-hr modules, STM covers all aspects of sustainable management (finance, strategy, value chains, etc.), and is taught by the HEC Paris faculty members. “I completely revisited my subject in the light of the UN sustainable development goals” explained Gachoucha Kretz, associate professor of marketing at HEC Paris, who organised live question/answer webinars to discuss asynchronous course material with the participants. “Marketing is stigmatised as a vector of negative externalities when it is, in fact, a key player in sustainable transformation. For it to succeed, businesses should avoid “greenwashing” and re-examine their brand portfolios in order to focus on their green champions.”
During the lockdown, the programme there was an inter-company roll out with collaborators from Renault, Air France, Accor and Jet Group, under the FNE-Formation scheme (training assistance from the French National Employment Fund). “ Each module is structured into easily assimilated micro-sessions: videos on key concepts, quizzes and inspiring case studies,” explained Jean-François Martin, the social business director at Renault’s CSR department. “STM clarifies the basics of the sustainable transition and provides a highly operational toolbox: how to rebuild one’s brand range, identify suitable KPIs... The testimony of pioneering businesses inspire us to take action.” The same enthusiasm can be found in the Grande Ecole students who took the STM certificate during their gap years: Hugo Roussel (H.21) thinks that “the module on inclusive business should be obligatory from the first year: the notions discussed are as essential as business accounting or finance”. A vital training programme to forge tomorrow’s world!
Claudia machado dos santos: Program advisor