… handle trade-offs. The centerpiece was building a complete marketing strategy for an actual start-up and pitching it … the missing piece of the puzzle in HEC Paris’s Strategic Marketing & Branding Summer Program.  On top of that, it … each day, many of them HEC alumni now in senior marketing roles. Rather than stopping at frameworks, we …

… defend his PhD thesis in Management, Specialization in  Marketing   …

Research by HEC Paris Professor Tina M. Lowrey explains that brand representations put off male shoppers, unless marketers use confident language that disrupts stereotypes.

… was invaluable,” said Arnd Vomberg , who has joined the marketing department. Vomberg, whose research focuses on … and decline of startups and how these trends influence marketing strategies, found his integration into HEC smooth … , brings over three decades of expertise in global marketing strategies, with a particular focus on pricing …

… adds Anirban Mukherjee, Assistant Professor of Marketing at Singapore Management University. “When … to pick a side”,  says Amitava Chattopadhyay, Professor of Marketing at Insead. “   Entrepreneurs therefore might be … co-authored by Anirban Mukherjee, Assistant Professor of Marketing at Singapore Management University, Cathy Yang, …

… to pivot into a completely new role, leading the global marketing team at her company. Looking back, she considers … zone completely.” From Business Development to Global Marketing Leadership Marie’s EMBA experience directly … her the confidence and strategic mindset to pivot into marketing- an entirely new domain for her.  “HEC Paris was …

… professional experiences, I have developed a passion for Marketing and its dynamic nature that is increasingly … in this field. I therefore decided to take on the MSc Marketing at HEC for several reasons, including the … as enjoyable – from the beginning, we actively created marketing campaigns for big companies who we would go on to …

Allison Brown, MBA Marketing and Recruitment Manager, recently returned from a …

… in digital technology with his classroom teaching and marketing research. The co-author of  Consumer Behaviour: Applications in Marketing   shares his experience with us. …

… a significant relationship between the persistence of marketing and investment skills among U.S. mutual fund … Using regulatory filings, we calculate the share of marketing-oriented employees to total employment and reveal … costly signaling and learning helps explain the observed marketing decision. The model features a separating …