… to pivot into a completely new role, leading the global marketing team at her company. Looking back, she considers … zone completely.” From Business Development to Global Marketing Leadership Marie’s EMBA experience directly … her the confidence and strategic mindset to pivot into marketing- an entirely new domain for her.  “HEC Paris was …

… professional experiences, I have developed a passion for Marketing and its dynamic nature that is increasingly … in this field. I therefore decided to take on the MSc Marketing at HEC for several reasons, including the … as enjoyable – from the beginning, we actively created marketing campaigns for big companies who we would go on to …

… gain valuable information from HEC Alumni working in the marketing sector. …

… in the Middle East, I decided to enroll in the Msc in Marketing to get a fresh perspective on the marketing tools and strategies that exist in mature … the conceptual, quantitative, and strategic elements in marketing, emphasizing marketing as a strategic pillar in …

Klaus Miller is Assistant Professor of Marketing at HEC Paris and Chairholder at the Hi! PARIS … strategy in today’s data economy. His work bridges digital marketing, analytics, and privacy. He measures how … and Stanford. His findings appear in the Journal of Marketing Research, the International Journal of Research …

… a significant relationship between the persistence of marketing and investment skills among U.S. mutual fund … Using regulatory filings, we calculate the share of marketing-oriented employees to total employment and reveal … costly signaling and learning helps explain the observed marketing decision. The model features a separating …

Allison Brown, MBA Marketing and Recruitment Manager, recently returned from a …

… Adobe, Axa and Viadeo, and the 79 Specialized Masters in Marketing students. …

… in digital technology with his classroom teaching and marketing research. The co-author of  Consumer Behaviour: Applications in Marketing   shares his experience with us. …

Claire Linares obtained her Ph.D in Marketing at HEC Paris in 2022 and is today Assistant … on the existence and consequences of facial stereotypes in marketing and management is very interesting. In two of her … Sellier , Cartier-Chaired Professor of Creativity and Marketing at HEC Paris Read the interview of Dr Claire …