… and Pricing Under Climate Concerns. Journal of Marketing , 86(2), 186-201. … and pricing under climate concerns . Journal of Marketing , 86 (2), 186-201. (Read also the Knowledge@HEC article " The Role of Marketing in Climate Change: Carbon Footprinting and …

… (Worldia) , Energy (Zeplug) , Health (Doctolib), and Marketing (Mirakl). This orientation reflects a distinctive … Gaming (Madbox), Travel (Worldia, Le Collectionist), and Marketing (Mirakl, Papernest), further illustrating their …

… letter, Alexia-Ileana Salmon, a student in the Master in Marketing program, retraces her path from awe-struck first … woman she hoped to become. Ready to embrace the world of marketing, ready to craft stories, build brands, and … and deeply felt.   Find out more about the Master in Marketing        …

… Review, March 2015), Frédéric Dalsace, professor of marketing and Social Business, Entreprise and Poverty chair …

… she jumped on the opportunity as an entry point to the marketing field and applied.  Vittoria was inspired to take … perfume industry, a business with good margins, and easy marketing and distribution. “ Thanks to him, I had a …

… can companies capitalize on data and AI to improve their marketing, sales, or logistics? In this interview, Vincent …

… The HEC Paris Summer School Marketing & Recruitment Manager, Julia Pearn, met with the …

Bruno Kocher taught Marketing at HEC Paris, and is now an Assistant Professor of Marketing at the University of Lausanne (Switzerland). …

… leading a cross-functional team of 14 across performance marketing, product marketing and digital growth. …

… and Human Resources) and  Dominique Rouziès , (EDF Chair Marketing) explain how business travel is essential to …