… according to Gachoucha Kretz, affiliate professor in the Marketing Department at HEC Paris. The debate she hosted at …

Bruno Kocher taught Marketing at HEC Paris, and is now an Assistant Professor of Marketing at the University of Lausanne (Switzerland). …

… is particularly interested in all aspects of marketing that interact with innovation: brand positioning, marketing strategy and consumer understanding. She is …

… Anne-Laure Sellier , HEC Paris Professor of Marketing were among the leading figures to take part in …

… MBA Alumnus, Paris Class of 2017 specialised in Strategy, Marketing and Project Management, found the solution to …

… & Management, Economics & Decision Sciences, Finance, Marketing, Accounting & Control Management, and Information … the opportunity to shift from the economics department to marketing to study consumer behavior on social media. He …

… presence of the brand. Second, I acted as the Product Marketing Lead, managing the marketing initiatives and product positioning to ensure …

… co-authors,Stephanie Feiereisen (Associate Professor of Marketing at Montpellier Business School), Dina … Julien Schmitt (alumnus HEC PhD, Associate Professor of Marketing at ESCP Europe), she delves deeply into the media …

… His research interests are in the fields of Quantitative Marketing, Industrial Organization, and Applied … and corporate social responsibility—through the lens of marketing. …

… offers its readers to know more about the best Marketing Masters Programs in the world. HEC Paris Business School's Master in Marketing holds first place in the QS Global Ranking and …