… were used by companies, how data could be leveraged for marketing purposes, etc. As a result, I studied management … write a contract, build a website, raise funds, run marketing campaigns or build a social media strategy. … the real jump but as long as you don’t spend real money on marketing campaigns for instance, nothing will start moving …

Ludovic François, Affiliate Professor at the Marketing Department of HEC Paris, specializes in crisis … been Co-Scientific Director of the Specialized Master in Marketing Intelligence from 2007 to 2009. Since 2011, he …

Craig L. Anderson is an Assistant Professor of Marketing at HEC Paris. His expertise is in affective … conducted research as a Postdoctoral Scholar in Marketing at the Olin Business School at Washington …

… as Account Executive at a Paris-based communications and marketing consulting agency June TwentyFirst Capgemini and … Having graduated with a Master’s of Advertising and Marketing, Félicia was hopeful the EMBA would equip her …

… York City.  Klaus M. Miller is Assistant Professor at the Marketing Department and is affiliated with the Hi! PARIS Center. He teaches Quantitative Marketing and Artificial Intelligence in Marketing. Klaus’ research explores pricing, advertising, …

… my company to sponsor my MBA. Tell us about the Digital Marketing Seminar that you organized during your MBA . Many … 2017 intake wanted to gain deeper knowledge about Digital Marketing, and because I was an Academic Representative, I … sure how I could contribute because I did not have any marketing skills or a background in finance. I wanted to …

… of your communications in advance. 6. Call to Action, Marketing Automation, and CRM These terms might intimidate … tools once you've captured an email. We're talking about 'Marketing Automation' tools here, which allow you to launch … strategy, regular publications, integrating digital marketing tools, and personalizing your content and …

… Gachoucha Géraldine Kretz , associate professor of marketing at HEC Paris, who organised live question/answer … asynchronous course material with the participants. “ Marketing is stigmatised as a vector of negative …

… to embrace eco-friendly practices, and how the best marketing vehicles are selected to get the message out in the right context ." Nada Belhseine - Sustainability Marketing       " Here at the HEC Paris Summer School, …

… by Hi! PARIS since the Center was launched in 2020.”  HEC Marketing Professor Anne-Laure Sellier’s satisfaction at … dives to 12% (outside “transversal functions” such as marketing and communication). A gender divide which …