… that MBA students can choose from (the others being Marketing, Strategy, Finance and Leadership). In June 2016, …

… labels, he argued, are ineffective. His call to replace marketing gloss with objective indicators resonated across … presentation made the case for replacing branding and marketing with objective, behaviorally informed …

… covered aspects of strategy, finance, digitalization and marketing.   Stand-out Performances The jury enjoyed a …

… Clément Guerrin, Senior Consultant E-commerce, Marketing & Innovation, Capgemini; Gautier Pigasse (H18), …

As AI reshapes industry and society, ethical oversight lags behind. Seven of HEC’s top scholars provide some answers. By seven HEC academics.

… conducted by Anastasia Buyalskaya , newly arrived in the Marketing department, with a PhD from Caltech under her …

… Frédéric Dalsace, HEC Paris Associate Professor in Marketing and holder of the HEC Social Business, Enterprise …

… this period that he met Philippe Greco , entrepreneur, marketing expert and long-time lecturer at HEC Paris, who …

… is transforming business. The HEC Associate Professor in marketing gave examples from her own research: “We have …

… crafted courses distilling HEC’s expertise in strategy and marketing, NYU Stern’s know-how in finance and LSE’s acumen …