Students and Faculty
NEW Luxury Summer Program
56%
Women
51
Nationalities represented
50%
Student nationalities outside of Europe
22
Average age
48%
Post-bachelor's level
28%
Non-business background
(not Business, Management, Finance or Economics)
*Total Summer School 2025 Profiles
Some Students' Home Academic Institutions in 2025
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Student Stories
This program offered exactly what I was seeking: an academic environment rooted in real-world challenges, with passionate professors, insightful guest speakers and practical case studies from iconic brands.
The first time I heard about the HEC Paris...
Summer School
New Luxury: Artistry & Sustainability for Value Creation
Through case studies, lively debates, and personal insights, we learned that luxury is not just about markets or margins. It’s about emotions, storytelling, and the way a brand makes people feel.
This summer, I had the privilege of attending the HEC...
Summer School
New Luxury: Artistry & Sustainability for Value Creation
Those two weeks at HEC were like nothing I’ve ever experienced — every class, every workshop, every conversation pushed me to think bigger and live fully.
Coming from Madagascar, I am currently pursuing a Master’s in Sustainability and Green Business...
Summer School
New Luxury: Artistry & Sustainability for Value Creation
Academic Team
Anne Michaut
Academic Director, Affiliate Professor,
Marketing Department HEC Paris
Anne Michaut received a Ph.D. in Social Sciences from Wageningen University, where she also received a M.Sc. degree in Marketing and Consumer Behavior. Prior to joining HEC Paris, she worked on innovation process methods and new product adoption processes at Unilever, which funded her PhD research.
Her current research interests are in the field of luxury, focusing on the perception of luxury, sustainable development, entrepreneurship and client experience.
Her work has been published in Journal of Product Innovation Management, Journal of Brand Management, or Journal of Brand Strategy, and she has contributed to edited books.
At HEC Paris, her teaching covers varied topics about Luxury Management as well as Innovation Marketing. She has collaborated with multiple companies in her teaching, such as L’Oréal, McKinsey&Company, Orange, Michelin, AT Kearney, Kering and LVMH.
She was the Academic Director of the Advanced Management Program in Fashion and Luxury, jointly developed with IFM and Tsinghua SEM in China (2008-2015). She is now the Director of the LVMH Academic Chair; she works on developing HEC Paris’ excellence in teaching in the field of Luxury.
PAST SPEAKERS
- Franck Asenkat, KEY SPEAKER - Creative Director Bartley Paris, HEC Paris lecturer
- Corinne Dauger, Creative Strategy Consultant, HEC Affiliate Professor
- Martine Naman, CEO Rainbow Gems and former president of the the National Institute of Gemology of France