MSc Marketing MSc Marketing

Get the #1 worldwide education in Marketing
From design-thinking and product development to data-driven analysis and decision-making, innovative business models, neurosciences, Marketing 4.0 or Sustainability-driven Marketing, capitalize on the latest knowledge in marketing.

 Choose your track: Consumer and Luxury or Product and Tech
Tailor the program to your professional ambitions. Whether you're drawn to the intricacies of consumer behavior and retail strategies, or aspire to lead product development, and customer-centric growth in tech, we’ve got you covered.

Join the next generation of marketing leaders
Benefit from a perfect balance between theory and hands-on application. Master the frameworks and tools to innovate, pioneer new markets, develop innovative business models and leverage the digital, technological and sustainable disruptions.

Access to the industry’s top players
Students work on a number of real-life business cases with leading partner companies (e.g. L’Oréal, Danone, LVMH, Procter and Gamble, BCG, McKinsey, GS1, Google , DDB …) in an international environment.

Launch your startup company
You can become both marketing experts and entrepreneurs by joining the HEC Startup launchpad and follow dedicated courses in entrepreneurship along with the marketing curriculum.

Intensive career coaching
HEC Paris offers world-class career guidance through numerous workshops, mock interviews, and networking events.

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