HEC in the press

Millennials may be more conscious about sustainability, but it does not go hand-in-hand with luxury for them, according to a study co-authored by Anne Michaut, associate professor of marketing, and Jean-Noel Kapferer, emeritus professor of marketing at HEC Paris. 

As multiple business schools operate across the globe to teach one course, there is a risk that programmes become disjointed and students get lost between schools. Most EMBA students are globetrotting senior executives, so the risk of them falling between the cracks is low, says Oliver Gottschalg, academic dean of Trium Global EMBA and professor at HEC Paris, in an interview for the Financial Times. 

In this year’s Financial Times executive MBA ranking, HEC Paris takes the top spot, up from sixth place last year, helped by the career progress and work experience of the graduates surveyed.

According to a study led by Andreas Lanz, Marketing Professor at HEC Paris, it is not so convenient for micro, small and medium enterprises to bet on one or few macroinfluencers with millions of followers, when, in the long term, targeting a larger group of people with less followers is a more efficient alternative.

Is now a good time to get an MBA? Tony Somers, director of employer engagement at HEC Paris, comments that there is never a bad time to do an MBA, in an interview for Find MBA: "it’s the best step that someone can take to pivot their career in a new direction and complete their business knowledge. In good times, it just means you’ll probably pick up a job more easily"

Raphaëlle Gautier, executive director of HEC Paris’ career department, stresses on the importance for MiM students of learning about themselves before accepting a position. “Don’t just look at the next job, but consider the long term. Think about a career path. Happiness is not just the next steps.”, she says, in an interview for the Financial Times. 

Sarah Ouattara, a participant of HEC Paris' Stand Up programme designed for women from the Parisian Banlieues, explains how the programme helped her to launch a successful business, in an in interview with Frankfurter Allgemeine Zeitung. 

Eloïc Peyrache, dean of programmes at HEC, which maintained its position in second place in FT's Master in Management ranking this year, comments on the important growth of MiM applications over the past few years, in an interview for the Financial Times. 

While HEC Paris Professor Andreas Lanz and his co-authors are not the first researchers to say that David micro influencers may be more powerful than the Goliath macro influencers, they are the first to back the assertion with relevant evidence while digging deep into the decision-making process when targeting users to build a follower base, they write in an article for Forbes. 

The HEC Paris MBA has been offering a specialisation in sustainable and disruptive innovation since2018, writes German publication Handelsblatt.