Executive Certificate
Strategy in the c-suite
- Paris – Jouy-en-Josas Campus
- Jun 19 2026
- 12 days
- English
- 18400 €*
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Executive Short Program
Purpose & Performance Purpose & Performance
Defining a purpose or a strategic mission is no longer enough to drive meaningful environmental, societal, or economic impact.
For C-suite leaders, the real challenge lies in translating purpose into tangible performance and sustained competitive advantage.
This requires more than statements or ESG reporting. It calls for leadership that activates purpose across the organization, through business models, governance, and culture, to unlock collective energy, optimize costs, and strengthen stakeholder trust.
Designed as a C-suite Executive Short Program, this experience equips senior leaders with a clear and actionable framework to move from strategy to impact. Built on HEC Paris research, the Clarity© model enables leaders to embed purpose at the core of decision-making and drive measurable results.
Place(s):
Paris
Duration:
2 days
Format:
In-class
Next start(s):
Nov 05 2026
Language(s):
English
Cost:
5 000 €*
Objectives
- Differentiate between purpose, CSR, mission and values
- Understand how to orchestrate a purpose-driven strategy and define the associated KPIs
- Identify the 7 levers of action to achieve the desired impact
- Defeat the multiple obstacles that ruin efforts to align strategy, the embodiment of purpose-driven leadership and the achievement of objectives
- Build an action plan to implement and manage a strategy based on impact and purpose
Program
The effect of purpose on corporate performance is null on average. However, under certain conditions, the financial and non-financial impacts can be multiplied.
Through the presentation of the Clarity © model, each lever enabling leadership embodying the purpose to access pockets of organizational performance is described.
Each impact lever can be broken down into concrete actions to facilitate teams' work and remove obstacles.
The orchestration of actions is enriched by peer-to-peer testimonials and shared concrete examples, so that each participant leaves with an action plan tailored to his or her company's situation.
Profile
Who is this program for? Is it right for you?
Participant profile
Members of Boards of Directors or Supervisory Boards, members of executive committees of companies (from large ETIs to SBF120) who wish to create a sense of purpose of their company the basis of an effective strategy. It is also aimed at HR Directors and Training/Development Directors of senior executives.
Prerequisites & Admission Criteria
Demonstrate 5 years of experience as an executive, business unit leader; Member of Executive Committee; Board Member.
Participant Satisfaction and Success Rate
4,9 / 5*
*Average satisfaction rating given by participants (on a scale from 1 to 5) over the past year.
100% success rate, recorded during the same period.
100% success rate, recorded during the same period.
Faculty
Rodolphe Durand
Professor, Strategy and holder of the Joly Family Purposeful Leadership Chair
Balancing performance and impact is the challenge of today’s leaders. This program helps you define a leadership approach driven by a clear purpose, inspiring teams, strengthening engagement, and creating sustainable performance.
Teaching Methods and Assessment Modalities
The learning methods are varied and complementary. The aim is to use participants' experience of their difficulties and successes in implementing their impact strategy; to get them to work on and react to in-house content, i.e. the cases and materials developed in S&O's Purpose Center and the Purposeful Leadership Chair; to work in groups and have access to peer-to-peer exchange of experience; to listen to the testimony of great leaders; to apply an action plan to their concrete case.
Through applied cases and executive insights, including a contribution from Hubert Joly, former CEO of Best Buy, participants leave with a clear action plan for their organization.
Registration
Would you like to register? We invite you to:
1. Complete your registration form on our platform by clicking the button below. It will only take a few minutes.
Registration
2. You will receive a response within 7 days of submitting your application.
This program is accessible for people with disabilities. Please contact us if you have any specific requirements or to obtain the Public Accessibility Register.
Tuition Fees and Funding
The program fee includes tuition and meal costs during training hours (lunch and breaks).
Not included: Dinners (except in specific cases), transportation costs, and accommodation costs (except in specific cases).
Funding Options: Depending on your profile and chosen program, several solutions may be available to you. Visit our funding section for more information.
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*Net price, as HEC Paris is not subject to VAT. The prices indicated may vary depending on the intake dates. When multiple starting dates are available, the price shown corresponds to the first date listed. Program, faculty and course content are also subject to change.
Georges BOIRE
Associate Director Leadership, Coaching & Change Management
boire@hec.fr
