Master in Marketing 2025 London Study Trip
Earlier this month, the HEC UK Office organised the 3rd edition of the Learning Expedition to London for the Master in Marketing students. During 4 intensive days, 60 students had the opportunity to attend company visits, engage with marketing experts, and network with HEC alumni. This Learning Expedition aims to provide students with first-hand experience of the dynamic marketing industry and foster valuable connections with industry professionals.
The Master in Marketing program at HEC Paris is focused on experiential learning, with the London Expedition standing as a shining example of its initiatives to equip students for industry challenges. By offering immersive experiences and encouraging important connections, the program ensures that students gain the skills and insights needed to succeed in the rapidly changing marketing field.
During the expedition, students had the opportunity to visit companies across various industries and interact with marketing experts. They explored firms known for their creative prowess and unique brand strategies, witnessing first-hand how marketing concepts are translated into tangible successes.
Students had the opportunity to interact with a diverse array of companies such as Alison Worldwide, Burberry, Carbon Trust, Cartier, etc. They delved into firms renowned for their creativity and innovative branding strategies, observing how theoretical marketing principles are applied to achieve real-world success.
A major highlight of the trip was the networking event held at the HEC UK House. The students had the unique opportunity to meet and exchange with alumni who are currently working in various marketing roles. This exclusive gathering allowed students to receive valuable advice, exchange ideas, and build professional relationships that could significantly influence their future careers. We extend our heartfelt thanks to all the HEC alumni who generously shared their time and experiences with the students!
The trip provided the marketing students with a broad range of perspectives on their future careers. Students shared their thoughts on the experience: "I found the company visits truly interesting and had a great time with my class. I especially appreciated the visits to Netflix and L-Acoustics", "I felt fortunate to have been able to visit all the companies I was most interested in, and I thought the overall selection was excellent", "I loved the overall ambiance; most of the company visits were insightful and welcoming. It was a wonderful way to end the year".
This successful Learning Expedition in London represents a key milestone for the Master in Marketing students. As they approach graduation, they carry with them new perspectives and a robust network of contacts that will undoubtedly shape their professional journeys.
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