… by research professors at HEC Paris. From finance to marketing, from corporate strategy to information systems, …

Future Trend in Marketing 16 September 1998 …

Yangjie Gu is an Associate Professor of Marketing at HEC Paris. Yangjie received her Ph.D. in Marketing from London Business School. Prior to joining HEC … Yangjie has published her articles in the top journals in marketing. The importance of her research was recognized …

LESSONS LEARNED FROM A SUCCESSFUL MARKETING CAREER – KEEP UPDATING YOUR SKILLSET “After … me to learn and progress.  I had a successful career in marketing and felt fulfilled to a certain extent, but I …

… of recommendations. … Size and develop commercial and marketing activities while integrating principles of sustainable marketing and evolving customer expectations. Negotiate … Design and implement a coherent and responsible marketing strategy, based on qualitative and quantitative …

Jordan Chenevier explains how product-led growth reshapes marketing, fosters collaboration, and drives customer-centric strategies.

… development, research & innovation, operations, and marketing. We enhance our understanding of new technologies … in a win-win partnership. » Asmita Dubey, Chief Digital & Marketing Officer … JOIN A DYNAMIC ECOSYSTEM  - With over …

Kristine de Valck is Professor of Marketing and Dean of Degree Programs at HEC Paris. She is a global voice on online communities, word-of-mouth marketing, and how digital platforms transform consumer … — or fail. Kristine is a leading expert on word-of-mouth marketing and the power of online networks. Her research …

… innovation in service of a true customer strategy, through marketing, data, and business development training adapted …

… 2026: Finance #1 worldwide #1 in Europe     Master in Marketing QS                   Business Masters Rankings 2026: Marketing #1 worldwide #1 in Europe     Master in Strategic …