The mission of YES | Marketing  is to bring together excellent marketing researchers working on quantitative / marketing strategy topics at European top universities. …

… University, where she also received a M.Sc. degree in Marketing and Consumer Behavior. Prior to joining HEC … topics about Luxury Management as well as Innovation Marketing. She has collaborated with multiple companies in … of Communication @ Christian Lacroix Michel Chevalier , Marketing professor, former President of Parfums Dusita, …

… in Operations Management and Information Technology, and Marketing. For its seventh edition, the SYNTEC prize for … and Information Systems and Stefan Worm, Professor of Marketing. …

… 15 - 19, 2019  Instructor: Frank Germann, Professor of Marketing, Visiting Professor at HEC Paris, University of …

Organizers: Craig ANDERSON and Arnd VOMBERG (Marketing Department) Building Z-014   9:30  Welcome … Effect of Words Abstract: Language plays a crucial role in marketing, influencing outcomes such as consumer engagement … a first-of-its-kind validation of causal text methods in marketing. Applying the approach to crowdfunding, we find …

… taking on a key role at a startup in Paris and diving into marketing strategy at L'Oréal’s Armani beauty division, …

… by research professors at HEC Paris. From finance to marketing, from corporate strategy to information systems, …

… of recommendations. … Size and develop commercial and marketing activities while integrating principles of sustainable marketing and evolving customer expectations. Negotiate … Design and implement a coherent and responsible marketing strategy, based on qualitative and quantitative …

Jordan Chenevier explains how product-led growth reshapes marketing, fosters collaboration, and drives customer-centric strategies.

… innovation in service of a true customer strategy, through marketing, data, and business development training adapted …