Allison Brown, MBA Marketing and Recruitment Manager, recently returned from a …

… in the Middle East, I decided to enroll in the Msc in Marketing to get a fresh perspective on the marketing tools and strategies that exist in mature … the conceptual, quantitative, and strategic elements in marketing, emphasizing marketing as a strategic pillar in …

… Adobe, Axa and Viadeo, and the 79 Specialized Masters in Marketing students. …

… gain valuable information from HEC Alumni working in the marketing sector. …

… a significant relationship between the persistence of marketing and investment skills among U.S. mutual fund … Using regulatory filings, we calculate the share of marketing-oriented employees to total employment and reveal … costly signaling and learning helps explain the observed marketing decision. The model features a separating …

Klaus Miller is Assistant Professor of Marketing at HEC Paris and Chairholder at the Hi! PARIS … strategy in today’s data economy. His work bridges digital marketing, analytics, and privacy. He measures how … and Stanford. His findings appear in the Journal of Marketing Research, the International Journal of Research …

… in digital technology with his classroom teaching and marketing research. The co-author of  Consumer Behaviour: Applications in Marketing   shares his experience with us. …

Claire Linares obtained her Ph.D in Marketing at HEC Paris in 2022 and is today Assistant … on the existence and consequences of facial stereotypes in marketing and management is very interesting. In two of her … Sellier , Cartier-Chaired Professor of Creativity and Marketing at HEC Paris Read the interview of Dr Claire …

… deeply with consumers. Before starting my Master’s in Marketing, I sought structured knowledge, global … and that’s exactly why I chose the Strategic Marketing & Branding Summer Program at HEC Paris. The … I wholeheartedly recommend this program to aspiring marketing professionals seeking global perspectives …

… at HEC Paris since 2015. The Associate Professor of Marketing has shared her passion for understanding consumer … in courses such as "Managing Customer Value through Marketing and Customer Intelligence". Gu’s focus has been … her at all levels: “One of the challenges in my core marketing course has come from the ‘subjective’ nature of …