… achieve sustainability goals, and enhance sales and marketing intelligence by leveraging data more … Jean Fauquembergue (Head of AI) and Agnès Mossina (Head of Marketing).   The Challenge: Turning Data into Action The … strengthen loyalty and upsell premium services. •    For marketing teams: event-driven campaign briefs and …

… consulting services, training programs, and help with marketing and global cooperation. The program will be … expanding the demand base of the startups with PR and marketing activities, as well as to grow sales with local …

… Elevating Marketing Strategy with AI …   This Executive Short Program … … Analyze the short- and long-term impacts of AI on marketing strategies and operations Assess the …

… and the planet. Daniel Halbheer, Associate Professor of Marketing (HEC Paris) and Academic Director of the Climate …

… he started his career with Air France as Vice President Marketing in Canada. He pursued his career with the airline … in Paris. In 1995, he was appointed Vice President Marketing and Sales, and joined the executive committee at …

… Luxury … KERING … K. De Valck: Associate Professor Marketing Department, Associate Dean and Director of the PhD Program. P. Albaladejo: Affiliate Professor Marketing Department …       A global Luxury group, Kering …

… SODEXO … This project aimed at developing a marketing offer promoting health, social cohesion and …

Craig L. Anderson is an Assistant Professor of Marketing at HEC Paris. He received his PhD from the … conducted research as the Postdoctoral Scholar in Marketing at the Olin Business School at Washington …

… wishing to get an in-depth understanding of sports marketing through the analysis of key issues and …

… Education. His expertise focuses on worldwide sales, marketing, HR, strategy, leadership and business practices. … and a further 10 spent on foreign assignments in various Marketing and Sales positions in Africa, the Middle East, …