… For instance, he has been co-directing “Best Practice in Marketing”, a cross-industry bench-learning executive … such as international business, consumer behavior, content marketing and storytelling, data analytics, digital marketing, managerial decision-making, or psychology of …

… been chosen by the editorial team of European Journal of Marketing as a Highly Commended Award winner of the 2018 … Emerald/EFMD Outstanding Doctoral Research Awards in the Marketing category. Laetitia Mimoun is today lecturer at …

… Dean. He is succeeding Kristine de Valck, Professor of Marketing and Dean of Degree Programs at HEC Paris, who …

Congratulations to Dr Isabella CIAMPA, Marketing, who successfully defended her doctoral …

Congratulations to Dr Dan XIE, Marketing, who successfully defended her doctoral …

… the right and relevant strategic decisions concerning the marketing of luxury brands worldwide.  It is about … Sample Courses: • The luxury strategy: break the rules of marketing to build luxury brands • The specific nature of …

… She has extensive experience as an (executive) educator in Marketing and International Marketing in North America, Europe and Asia for which she … awards.  Her research interests focus on international marketing topics in the B2B sphere (global pricing in …

… in Business Planning & Strategy and then I switched to Marketing as a Brand Manager, which was my main goal. Marketing is one of my passions and I would love to keep … to meet them in person soon.   Kevin Edwards, MBA ’21 Marketing Intern at GE Healthcare Europe Born and raised in …

… Prior to the MBA, Mishel was working in digital marketing and specialized in the tech industry. HEC was the … and its “beautiful language.” Before moving into digital marketing, the former English lifestyle journalist started … Meghna said she wants to pivot into the retail and luxury marketing segment and HEC Paris, which sits in the heart of …

… approach, known as "Job To Be Done," guides his marketing and communication concepts.   A Career of … and Reflections With a diverse background in marketing, communication, advertising, and design, Laurent … various sectors, from food to luxury. Naturally drawn to marketing, he places crucial importance on communication …