David Dubois was Professor of Marketing at HEC Paris until 2012, and is now working at … (psychology of power, social influence, word-of-mouth) and marketing strategy (luxury strategies, political marketing, competition and innovation). …

… the source of a student-driven project by one of HEC’s marketing courses. …

The Master in Strategic Management , Master in Marketing and Master in International Finance (MiF) top … Meanwhile, both the Masters in Strategic Management and Marketing maintained the N°1 spot they earned last …

… been chosen by the editorial team of European Journal of Marketing as a Highly Commended Award winner of the 2018 … Emerald/EFMD Outstanding Doctoral Research Awards in the Marketing category. Laetitia Mimoun is today lecturer at …

… have rushed to prepare their leaders for the future of marketing and some of the most successful global brands … for today’s leaders Customer centricity can’t simply be a marketing ploy, it needs to be a company mindset. As such, …

… the right and relevant strategic decisions concerning the marketing of luxury brands worldwide.  It is about … Sample Courses: • The luxury strategy: break the rules of marketing to build luxury brands • The specific nature of …

… She has extensive experience as an (executive) educator in Marketing and International Marketing in North America, Europe and Asia for which she … awards.  Her research interests focus on international marketing topics in the B2B sphere (global pricing in …

… in Business Planning & Strategy and then I switched to Marketing as a Brand Manager, which was my main goal. Marketing is one of my passions and I would love to keep … to meet them in person soon.   Kevin Edwards, MBA ’21 Marketing Intern at GE Healthcare Europe Born and raised in …

… Prior to the MBA, Mishel was working in digital marketing and specialized in the tech industry. HEC was the … and its “beautiful language.” Before moving into digital marketing, the former English lifestyle journalist started … Meghna said she wants to pivot into the retail and luxury marketing segment and HEC Paris, which sits in the heart of …

… approach, known as "Job To Be Done," guides his marketing and communication concepts.   A Career of … and Reflections With a diverse background in marketing, communication, advertising, and design, Laurent … various sectors, from food to luxury. Naturally drawn to marketing, he places crucial importance on communication …