… the source of a student-driven project by one of HEC’s marketing courses. …

… Dean. He is succeeding Kristine de Valck, Professor of Marketing and Dean of Degree Programs at HEC Paris, who …

… research interests lie on three main topics: marketing strategy (methodology and impacts of the digital revolution), distribution marketing (specificities and the future of retail in an … omnichannel context), neuroscience and its contribution to marketing (knowledge, technics and managerial applications). …

The Master in Strategic Management , Master in Marketing and Master in International Finance (MiF) top … Meanwhile, both the Masters in Strategic Management and Marketing maintained the N°1 spot they earned last …

… For instance, he has been co-directing “Best Practice in Marketing”, a cross-industry bench-learning executive … such as international business, consumer behavior, content marketing and storytelling, data analytics, digital marketing, managerial decision-making, or psychology of …

David Dubois was Professor of Marketing at HEC Paris until 2012, and is now working at … (psychology of power, social influence, word-of-mouth) and marketing strategy (luxury strategies, political marketing, competition and innovation). …

… promising digital innovations of the year. Be it media, marketing, health, biotechnology or food and drink, one of …

… the right and relevant strategic decisions concerning the marketing of luxury brands worldwide.  It is about … Sample Courses: • The luxury strategy: break the rules of marketing to build luxury brands • The specific nature of …

… She has extensive experience as an (executive) educator in Marketing and International Marketing in North America, Europe and Asia for which she … awards.  Her research interests focus on international marketing topics in the B2B sphere (global pricing in …

… in Business Planning & Strategy and then I switched to Marketing as a Brand Manager, which was my main goal. Marketing is one of my passions and I would love to keep … to meet them in person soon.   Kevin Edwards, MBA ’21 Marketing Intern at GE Healthcare Europe Born and raised in …