Conducting research at the intersection of strategy, managerial decision-making, international business, (big) data, AI, psychology, and technology, with publications in leading academic outlets such as the Journal of International Business Studies, Peter has a particularly strong interest in bridging the gap between academia and practice.
For instance, he has been co-directing “Best Practice in Marketing”, a cross-industry bench-learning executive program with leading companies aimed at translating the latest research insights into practice as well as generating novel and relevant topics through discussions with executives.
For almost 15 years, Peter has been training top managers on various topics such as international business, consumer behavior, content marketing and storytelling, data analytics, digital marketing, managerial decision-making, or psychology of technology etc. in multiple countries including Brazil, Columbia, Czech Republic, France, Germany, Malaysia, Mexico, Switzerland, or the US.
Peter is not only active in executive education, but also consults companies and regularly acts as a keynote speaker.
Tech & AI
Innovation & Entrepreneurship